Deloitte announces strategic alliance to redefine customer engagement and retention with CleverTap

Deloitte Touche Tohmatsu India LLP has formed a strategic alliance with CleverTap to help companies transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to enable companies to optimize customer interactions, improve retention, and accelerate digital transformation.

As companies migrate to data-driven and insight-based engagement models, there is a growing demand for real-time analytics, predictive customer insights, and personalized experiences. This collaboration will focus on key sectors such as retail, financial services, fast-moving consumer goods, and travel, where companies seek to create seamless, personalized, and scalable customer experiences.

Commenting on the alliance, Hemendra Upadhyay, partner at Deloitte India, stated: "In today's highly competitive business landscape, delivering a personalized and customer-centric experience has become a defining factor for success. Organizations across various sectors are leveraging data, digital tools, and advanced technologies not only to identify their most valuable customers but also to stay ahead of the curve. This partnership isn't just about addressing current challenges—it's about equipping businesses with the tools and insights needed to remain competitive in an evolving digital landscape through the 'power of collaboration'."

Anand Jain, co-founder and Chief Product Officer at CleverTap, added: "Partnering with Deloitte marks a crucial step in expanding CleverTap's reach. Their innovative strategies and local insights, combined with our AI-powered enterprise platform, will empower businesses to foster deeply personalized and scalable engagement. Together, we're redefining customer connections and accelerating growth across multiple regions."

Balaji Venkataraman, a Deloitte India partner, highlighted the importance of customer engagement in today's business landscape, stating: "As companies move beyond traditional models, they need scalable, AI-powered solutions that seamlessly integrate into their digital strategies to enhance agility and foster meaningful customer engagement. This partnership brings together Deloitte's expertise in consulting, building, and operations with CleverTap's advanced technology, enabling brands to enrich the customer experience, increase retention, and drive long-term business value."

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, added: "Partnering with Deloitte strengthens CleverTap's commitment to solving critical business challenges by delivering data-driven insights and personalized engagement at scale. Through our integrated solutions and joint initiatives..." go-to-marketBy working together, companies can deepen customer relationships, optimize operations, and achieve sustainable growth. We are setting a new standard for how brands accelerate digital transformation and gain market leadership.

CleverTap's MarTech solutions, its product experience platform, and VoIP-based engagement capabilities will integrate with Deloitte's digital strategy expertise, enabling companies to enhance personalization, automate marketing workflows, and optimize engagement touchpoints.

In the short term, the alliance focuses on pilot projects, joint training, and co-marketing initiatives to validate integrated solutions and demonstrate initial successes. In the medium term, efforts will deepen through the development of industry-specific solutions, expanded go-to-market strategies, and feedback-driven optimization. Looking ahead, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships, and a commitment to sustainable growth metrics to generate measurable value. 

This partnership will evolve through continuous collaboration, ensuring market alignment and a transformative digital experience for clients.