Wearables and apps integrate artificial intelligence and gamification to encourage a healthier lifestyle 

According to Fortune Business Insights estimates, the global wearable sector is projected to reach US$118.16 billion by 2028, driven by increasing demand for wellness and preventative health technologies. For this reason, the market for wearable devices continues to rise.

With technological advancements and increasing integration with mobile applications, in addition to monitoring vital signs and physical activity, the solution also promotes healthy habits through gamification and artificial intelligence.

Companies in the segment are investing in experiences that go beyond simply tracking steps or heart rate. New apps offer personalized challenges, rewards, and even user competitions to increase engagement and adherence to healthy habits. 

"Gamification has proven to be a powerful tool for motivating users, making the monitoring experience more interactive and engaging," explains Rafael Franco's, CEO of Alphacodea company specializing in developing applications for the healthcare, fintech, and delivery sectors.

Gamification and artificial intelligence in the user experience

The strategy, widely adopted in learning and productivity apps, has also solidified its presence in the wearable world. Platforms like Fitbit and Strava use daily challenges, performance rankings, and digital rewards to encourage users to maintain an active routine. According to a study by the Health Enhancement Research Organization, users participating in group challenges are 50% more likely to achieve their fitness goals.

Another factor driving this market is the use of artificial intelligence for analyzing and personalizing the data collected by wearables. Predictive models help identify behavioral patterns and offer personalized suggestions, such as reminders for stretching or adjustments to workout intensity based on heart rate and the user's history. "Artificial intelligence allows for a more strategic approach to health monitoring, making recommendations more accurate and efficient," notes Franco.

New opportunities for companies and startups in the sector

This segment opens up new opportunities for companies seeking innovation in the sector. Major players like Apple and Samsung are already investing in expanding health monitoring functionalities, including sensors to measure blood oxygen levels and detect cardiac arrhythmias. Furthermore, startups are focusing on integrations with health insurance plans and corporate wellness programs, creating solutions that help companies monitor and incentivize healthy habits among their employees.

For Rafael Franco, the future of the sector lies in greater personalization and integration between applications and devices. "Companies that know how to offer immersive experiences, combining gamification, artificial intelligence, and personalization, will have a competitive edge in this market," he concludes.

With advancements in technology and growing awareness of health and well-being, wearables and connected apps will continue to transform how people monitor their activities and care for their health. The challenge for companies will be ensuring these innovations are accessible and deliver real-world benefits to users' daily lives.