The Mobile Era in E-commerce: Why adapting your website for smartphones is no longer optional?

Online shopping through mobile devices has grown significantly in recent years, becoming one of the main forms of consumption in digital commerce. According to a survey conducted by Octadesk, in partnership with Opinion Box, 73% of consumers prefer to use mobile devices to make online purchases.In this scenario, adapting e-commerce for an optimized mobile experience is no longer a choice, making it a necessity for companies that want to remain competitive. 

Jheniffer de Oliveira Nunes, senior visual designer at UAPPI, highlights the importance of having a responsive website, explaining how this adaptation can improve the user experience and, consequently, boost sales and increase the conversion rate: “A common mistake is to think that it is enough to adapt a desktop site to mobile. They are different contexts, and the experience needs to be drawn with the smartphone user in mind. This means investing in a flexible interface, which fits any screen, and optimizes the loading speed, because if a page takes more than three seconds to open, the consumer can give up the purchase”.

In addition, there are several technical challenges, from speed and design guarantee that responds well to different resolutions and devices. “Using technologies like CSS FlexBox helps create a fluid experience, while optimized image and cache formats reduce loading time. Another essential point is accessibility, with well-positioned buttons and adaptable texts for different needs”, highlights the specialist.

Risks for those who do not invest in responsive e-commerce 

However, there are numerous risks for companies that do not invest in mobile-first, such as loss of customers and opportunities: “In addition to harming the user experience, a non-responsive website performs worse on organic searches, increases dependence on paid ads and can even expose transactions to security risks. In the digital market, where the competition is high, not adapting means being left behind”, warns Visual Designer.

The market is already evolving to even more dynamic experiences, such as V-Commerce (buying by voice command), augmented reality to test products before purchase and social commerce, which integrates purchases directly on social networks. Jheniffer concludes that these trends shape the future of mobile e-commerce. Companies that do not follow these changes run the risk of losing relevance and competitiveness.

With the rapid evolution of consumer behavior, investing in responsive e-commerce is not just a matter of technology, but a fundamental strategy to ensure more conversions, loyalty and digital presence in the market.