Koin improves fraud prevention in e-commerce with the launch of KoinTrueMatch

With the increase of fraud in the digital environment, ensuring the security of transactions without compromising the consumer experience has become one of the biggest challenges of online retail. Businesses need solutions that protect their customers without generating friction in the purchase process. 

To face this scenario, Koin, a fintech specialized in payment methods and fraud prevention, launched KoinTrueMatch in Brazil. This innovation offers an agile and intelligent verification for e-commerce, allowing them to validate, in milliseconds, if the card used belongs to the holder of the informed document, all in a transparent way, without compromising the fluidity of the purchase journey.

“With KoinTrueMatch, we are taking online transaction security to a new level by combining cutting-edge technology and advanced intelligence to offer merchants a robust and effective fraud-fighting solution.Our commitment is to ensure that protection against fraudulent activity does not compromise the consumer experience, allowing companies to maximize their sales with confidence, without giving up agility and” conversion, said Alejandro Moron, director of Fraud Prevention at Koin.

Most e-commerce stores cannot confirm that the cardholder and the buyer are the same person, as this information is protected by issuing banks. KoinTrueMatch addresses this gap with an instant check, allowing merchants to quickly validate card ownership.

Legitimate purchases, such as those made with family cards, are analyzed with contextual intelligence, avoiding undue refusals. Already high-risk purchases, such as last-minute air tickets in suspicious places, receive automatic alerts to reinforce the decision-making of retailers.

Biometrics and advanced validation

To further strengthen security, the solution can be combined with facial biometrics.With a selfie and a photo of the document, the system confirms the identity of the buyer and crosses the data with government bases in Brazil, ensuring accurate and reliable validation.

Another differential of the tool is its dynamic friction approach, a model that adapts the level of security to the customer profile. Recurring buyers with a reliable history go through the checkout without additional barriers, while new accounts or suspicious transactions go through extra validations. This approach ensures security without compromising the user experience, allowing retailers to reduce fraud without negatively impacting sales.