Stuck in the hype, 45% of companies have yet to tap into the full potential of AI

Although artificial intelligence (AI) remains a central topic in business discussions in 2025, almost half of companies (45%) do not have a specific strategy focused on the tool, as indicated by a recent survey published by ISC², an organization specializing in training for cybersecurity professionals.

“This means that in practice this lag prevents most companies from turning AI into a competitive advantage.A limited innovation cycle is created, which can be vulnerable to more advanced competitors”, comments Vera Thomaz, CMO (Chief Marketing Officer) by Unentel, distributor of technological solutions for the B2B market.

Among the factors that lead to this scenario we can highlight the training and professional qualification, since AI requires specialized labor to be implemented and effectively used. Another barrier is the difficulty of integrating AI along the supply chain, mainly due to limited technological infrastructure.

“Without a solid and adaptable technological base, it becomes challenging to process large volumes of data and implement advanced solutions effectively.The lack of standardization and consistency in databases, coupled with the dependence on old and inflexible systems, also makes the insertion of AI time-consuming, complex and expensive”, continues Vera.

In addition, there are still doubts and uncertainties about the regulation and ethics for this type of technology, with a concern focused on the risk of data leakage, generating hesitation in part of Brazilian entrepreneurs. But, contrary to what is thought, digital security is another area improved through AI. Currently, there are multiple models of artificial intelligence on the market that can facilitate the detection of fraud and cyber threats in real time, protecting both company and customer data. 

This type of technology also has the potential to optimize complex processes, perform predictive analysis, identify risks, standardize and structure information dynamically, representing a strong competitive advantage, especially in terms of productivity.

“Companies that are investing in the training, modernization and integration of AI in their operations will be one step ahead of the competition, gaining more agility, innovation and profitability in the” market, concludes CMO.