Neogrid launches Insights Panel with surveys, analysis and indicators of the Brazilian shopping basket and retail data

Neogrid, a technology and data intelligence ecosystem that develops solutions for the management of the consumer chain, announces the launch of its Insights Panel, new platform that brings together all the studies, research and analysis carried out by the company, in addition to offering a monthly overview of the main indicators of shopping behavior of Brazilian consumers in retail.

Now, with just a few clicks you can access actionable insights, that help to better understand consumer habits, enabling the targeting of sales strategies in a more agile way and optimizing profit margins. The site is structured in three sections, each highlighting a study: a Basket Vision offers monitoring of the Neogrid & FGV IBRE Consumer Basket, while the Supply Vision it provides the traditional Breakdown Index.

Already a Shopper Vision it encompasses monitoring data Price Variations: Brazil & Regions and allows detailed consultation of average ticket, incidence, average items purchased per customer and fluctuations in values in 57 different categories of products from information collected by Horus, Neogrid solution responsible for the analysis of more than 1 billion invoices issued annually.

The portal also provides seasonal studies with consumption data on commemorative dates, as well as the Food Retail Shopping Habits surveys, developed by Neogrid in partnership with Opinion Box. Another feature allows the registration and receipt, directly on WhatsApp, of the main indicators on the behavior of the shopper and the disruption data through NIA (AI) is the generative artificial intelligence (AI) of Neogrid, which is a pioneer in Brazil with a focus on retail and industry.

“The launch of our Insights Portal is an important milestone for the market, as we begin to offer access to complete analyzes that help in strategic decision making and contribute to retail and industry selling more, with more margin”, says Nicolas Simone, Chief Product and Technology Officer (CPTO) of Neogrid.“The new website offers, in a practical and centralized way, a clear and comprehensive view of the main indicators and market dynamics in the country.”

Neogrid currently has the largest data network in the country's consumer chain. The numbers are impressive: more than 2.5 thousand retail chains and 30 thousand monitored POSs, including more than 3 thousand municipalities, with the analysis of more than 1 billion tax coupons. “This vast database ensures a broad and accurate look at the Brazilian consumer goods market (CPGs)”, adds Nicolas.

To access the Neogrid Insights Panel, click here.