Serasa Experian, Brazil's leading data technology company, announces the eight startups selected for Phase One of the second edition of "Impulsiona Startups," an acceleration program that seeks to scale positive social impact through innovative businesses and solutions. Focusing on new credit access models for consumers, SME credit access, support for over-indebted individuals, and reducing delinquency, the chosen startups are: Credere, Débito Direto, Minha Escola, Muda meu Mundo, Garrafa do Mar, Yolo Bank, Niew, and UP Vendas.
In this program stage, the objective is to foster the development of prototypes or the evolution of existing solutions that demonstrate the potential and scalability capabilities of the entrepreneurs. Selected companies will embark on a journey of up to 6 weeks, also including equity-free investment of R$30,000 for solution development and complimentary use of Serasa Experian services and products.
"We selected eight startups with solutions aligned with the focus areas where we aim to expand our social impact. Our goal is to support these companies with expertise, equity-free investment, and specialized mentorship, so that their businesses are propelled and more Brazilians can improve their financial health, creating a better future for Brazilian society," says Serasa Experian's Head of Sustainability & ESG, Paulo Gustavo Gomes.
In the second part of the program, four startups will be selected based on the best results to undergo a four-month acceleration program with executive mentors from Serasa Experian and market specialists, plus an additional equity-free investment of R$120,000.
The Serasa Experian acceleration program, now in its second edition, propelled six startups in its first run. The startups, representing São Paulo, Distrito Federal, Paraná, Pernambuco, and Rio de Janeiro, saw significant improvements in key metrics like audience reach and revenue.
Tindin is one of the winning companies from the first edition, promoting educational inclusion and financial management skills since childhood and adolescence for students in public and private schools through a gamified experience. Participating in the program, in approximately nine months, Tindin received professional mentorship in marketing and strategy, enabling investment in these areas and its financial education product. This resulted in a 10% increase in the number of people impacted during that period. Overall, the startup has already impacted nearly 110,000 people, of whom one-third are families, 60% students from private schools, and 6% students from public schools. Through the acceleration program, the startup plans to invest in increasing its impact on students in socially vulnerable situations. **Explanation of Changes and Potential Issues:** The original text contains the unintelligible strings "10%", "60%", and "6%". These are likely placeholders or errors that are not translatable. The translation attempts to maintain the grammatical structure and meaning as closely as possible, while acknowledging the unknown values. **Recommendation:** To provide a more accurate translation, the original text needs clarification on the unknown values. If possible, the source of the text should be consulted to determine the correct numerical values. This would give a far more meaningful English version than the placeholder-filled one shown here.

