CleverTap partners with upGrad to create Deep Learning Track

A CleverTap, a complete engagement platform, has announced a partnership with upGrad – one of Asia’s largest continuous learning and integrated skilling companies – to introduce a specialized program in deep learning within the Digital Marketing and Product Management courses offered by upGrad in partnership with MICA and Duke CE, respectively.

Committed to helping brands unlock unlimited customer value, CleverTap currently serves over 2,000 brands globally, delivering personalized experiences to their consumers. The platform is powered by TesseractDB™ – the world's first database purpose-built for customer engagement, delivering speed and cost-efficiency at scale. upGrad is one of Asia's largest integrated skilling companies, offering a variety of online and hybrid training programs, certifications, and bootcamps across its B2C portfolio, in addition to facilitating Diploma, Master's, and Doctoral programs in partnership with renowned universities in India and around the world.

Fully integrated into the curriculum, this partnership combines academic rigor with practical market applications, empowering students with advanced expertise in customer retention, engagement strategies, and AI-powered marketing. Through live masterclasses and hands-on training on the CleverTap platform, participants will gain access to exclusive industry insights and hands-on experience to tackle the challenges of modern marketing.

Students will have exclusive one-month access to the CleverTap dashboard, allowing them to explore marketing analytics for high-impact campaigns. They can also extend this access with a special discount for further study. At the end of the program, participants will receive a joint certification from upGrad and CleverTap, increasing their competitiveness in the job market.

Additionally, students will have access to videos from CleverTap University—a platform designed to deepen users' understanding of the product, its use cases, and best practices for maximizing the tool's value. This content will be available in upGrad's learning management system.

Speaking about the partnership, Sunil Thomas, Co-Founder and Executive Chairman of CleverTap, stated: "We are very excited about this collaboration with upGrad. The marketing landscape is constantly evolving, and therefore it is essential that professionals stay ahead of the curve. With this initiative, we have the opportunity to interact with promising talent and contribute to the development of future marketing specialists."

Rohit Sharma, President, Consumer Business Unit, upGrad, also commented on the initiative: "AI-powered marketing is already a reality. As companies around the world demand professionals who know how to interpret data and transform it into impact, this partnership with CleverTap ensures that our students are not only prepared for the job market, but for the future – empowered to analyze data and drive business results. At upGrad, we are committed to shaping careers that power the new economy, where AI and analytics define success. This strategic collaboration reinforces our commitment to developing a skilled workforce."