See the most sought after products on Consumer Day

With the rise in inflation, food and beverages are already among the most sought after products in the promotions of Consumer Day, on March 15, points out a survey conducted by the platforms Bling (ERP), Tray (e-commerce) and Octadesk (service), belonging to the LWSA. However, smartphones, electronics, fashion and beauty still lead the list of preference of buyers. 

With advantageous discounts that attract buyers, consumer week has become an increasingly strategic date for retail. According to Thiago Mazeto, director of Tray, Consumer Week has gained importance in recent years as the first event of the year that allows a leverage in retail sales. “At the beginning of the year, the consumer has that hangover of holiday season and with the commitments of the beginning of the year as IPVA, IPTU and school supplies and this, of course, affects sales for some sectors. With Consumer Day we have a kind of Black Friday of the beginning of the year that allows the advancement in sales, explains”. 

Online SMEs, which operate through the Tray and Bling platforms, had an increase of 18.3% in sales in March 2024, compared to the same period in 2023. “Esse is a strategic moment for the entrepreneur to leverage sales, but it is essential that planning begins before. Consumer Day, as well as other seasonal dates of trade, requires careful preparation to make the most of the sales potential”, evaluates Marcelo Navarini, director of Bling.

In March last year, the freight platform, Best Shipping, recorded a volume of 1.8 million orders sent by entrepreneurs. 

Check out the most purchased products in the period: 

• Appliances 2 Gelators, stoves and washing machines;
• Electronics : smartphones, notebooks and televisions;
• Clothing, footwear and accessories 2 Clothes, bags, jewelry and watches;
• Food & beverage;
• Pharmacy, beauty and perfumery items 2 Cosmetics, perfumes and personal care products.

Online shopping gains space and requires adaptation of retail

Another survey, Octadesk's CX Trends 2025, highlights that 77% of Brazilian consumers prefer to buy online, while the preference for physical stores fell 3 percentage points compared to last year, staying at 64%.

The CX Trends 2025 survey reveals that, in addition to practicality, factors such as free shipping (62%), product quality (56%) and competitive price (53%) are decisive for the choice of the purchase channel. The main means of acquisition include online stores (68%), marketplaces (66%), WhatsApp (30%) and Instagram (28%).

In addition, the personalization of the shopping experience has played an essential role.Six out of ten consumers say that personalization and artificial intelligence influence their purchasing decisions.“Today, in addition to quality or efficiency, the consumer wants an experience that understands and connects to their needs. Technology should be used as an ally to enhance human service, not replace it”, highlights Rodrigo Ricco, founder and general director of Octadesk.