Learn 4 ways to turn payment into a crucial step for customer loyalty

The consumer buying journey can be full of innovative features and functionalities, which meet most of their demands. However, the entire customer loyalty process can be frustrated by errors or inaccuracies during the payment and checkout stage, which can generate mistrust in those who are buying. 

In Brazil, this scenario has also been observed by the market. According to the Digital Identity and Fraud Report 202448% of consumers have already given up on an online purchase for lack of trust. This makes a warning signal to retailers across the country and suggests a mobilization for these episodes to be avoided to the maximum.

In this context, an payment orchestrator it allows businesses to reduce the risk of denied payments by acting as an intermediary layer between the e-commerce platform and multiple providers. Through a single integration, businesses can connect and manage a wide range of payment methods including credit and debit cards, digital wallets, bank transfers, QR Code and BNPL (Buy Now, Pay Later) payments.

This technology not only optimizes the payment experience, but also increases security and efficiency in all transactionsby offering customers a diverse selection of payment options, businesses can reduce cart abandonment and build stronger trust in their brand.

General Manager of global Yuno payment orchestrator Walter Campos highlights below some of these resources and how they can help the merchant in this mission:

Centralized management

The lack of a panoramic view of the performance of payments made can impair the critical view of the shopkeeper on the historical behavior of transactions made in his company. The orchestrator has mechanisms capable of creating unified reports, as well as generating analytical insights on each payment completed, which allows the entrepreneur to make future decisions that avoid inconvenience in the payment of customers, generating more reliability and enhancing the return of this consumer to his store.

In addition, the feature allows the connection with multiple methods within the same platform. This is an important differential in building and maintaining customer relationships, since it offers them a number of alternatives at the time of purchase completion and reduces cart abandonment more effectively.

Creating redundancy between providers

Time-consuming interruptions, failures, and refactions when paying for a product can make the customer journey stressful and unsatisfactory, resulting in a loss of confidence or interest in returning to the store, and affect the company's image in public reviews and recommendations from these people to friends and family.

The use of the payment orchestrator ensures that there is the necessary redundancy between providers, in order to keep the payment within a fast and permanent processing, which considerably reduces the chances of unavailability when the consumer makes their purchases and conveys the feeling of trust and security for these consumers.

Performing periodic tests 

The merchant can also and should test the purchase process internally, simulating transactions of different payment methods. Turning this practice into habit can help identify failures, optimize the payment system and update knowledge about the main causes of problems in transactions. “In its platform, Yuno allows testing on payment processors and the use of the data generated to define which methods work best and have higher approval rates, improving the performance of the” transactions, points out the executive.

Anomaly detection in real time 

Some card brands may refuse transactions made above a certain limit or for various reasons. In these cases, it is important that the merchant invests in the implementation of monitors for detection of payment anomalies in real time, by which it is possible to analyze detailed data on each transaction quickly, in addition to identifying inconsistencies and creating personalized alerts for each type of occurrence, which contributes to faster decision making and correction of problems. 

Yuno“O Monitors, for example, is an advanced solution designed to optimize payment processing, since it allows the detection of anomalies in real time, the creation of personalized alerts based on criteria such as country, currency and brand, in addition to the creation of automatic responses about failures, redirecting traffic to alternative means of payment and maintaining the continuity of the” transactions, Campos points out.