How AI innovations and trends impact the routine of business leaders

Business leaders play a critical role in the functioning of companies. In this scenario, AI is not just an automation tool, but a catalyst for change. McKinsey studies show that companies that strategically adopt AI grow up to 50% faster than competitors that resist change.PwC estimates that AI will add US$ 15.7 trillion to the global economy by 2030. Therefore, it is necessary to understand the impacts of AI on organizational culture and anticipate disruptions.

Daniel Kahneman, winner of the Nobel Prize in Economics, demonstrated in his studies on cognitive bias that we resist the new by instinct of self-preservation, even when the benefits are evident. Antonio Damasio, renowned neuroscientist, explains that decisions are driven by emotions even before reason acts. If there is no requalification in leadership to understand these mechanisms, fear of change will be our greatest enemy

The use of Artificial Intelligence is transforming industries, challenging management models and redefining the very essence of work. It is not enough to understand AI, it is necessary to understand how to lead in a world where machines expand the decision-making capacity of humans. Studies in behavioral neuroscience indicate that fear of change activates areas of the brain related to the instinct of survival, while curiosity and continuous learning activate the prefrontal cortex, responsible for strategic thinking.

“In the past, leadership meant holding knowledge and making decisions based on experience and intuition. Today, it means knowing how to interpret data, identify patterns invisible to the human eye and, above all, ensure that technology is an ally of business strategy, and not a substitute for human intelligence. The true value of AI is in making your company more efficient, with excellence and without wasting time in operational processes that could be automated”, and, explains Evandro Lopes, Neuroscience expert and CEO of SLComm.

Companies like Amazon and Google have already proven that AI is not a differential, but a necessity. At Amazon, with the integration AI it was possible to program AI algorithms to analyze consumer behavior and offer personalized recommendations.Google, through its RankBrain, was able to classify search results and understand user intent.On the other hand, Kodak and Blockbuster are examples of organizations that ignored signs of disruption and paid the price of stagnation.

AI is not about stacking technologies, but about understanding processes, identifying bottlenecks and redefining flows to integrate more intelligence into human capacity.The true value of AI is in making your company more efficient, with excellence and without wasting time on operational processes that could be automated.