Customer relationship improves with sentiment analysis

In today's dynamic digital enterprise environment, the ability to extract strategic information from raw data has become essential to maintaining competitiveness actionable insights, valuables.

By providing the ideal tool, the company can transform these interactions into results, improving processes and increasing the operational efficiency”, comments the CEO from Total IP, Carlos Henrique Mencaci. He then lists three possibilities to enhance the management of this information:

Audio transcription

The operation quickly converts sound files into clear and accurate texts. This reduces errors and frees the team to focus on more strategic activities.“Thus facilitates access to essential elements for agile decisions.In addition, the system stores records in a simple and organized way. In this way, daily communications turn into a structured database”, he explains.

Data analysis on transcripts

Audio transcription is only the first step, but the real difference is in the analysis. “It serves to map patterns, identify trends and find opportunities for improvement in the customer journey. With this action, the manager discovers emerging patterns in interactions, perceives recurring problems and directs investments to priority areas”, Mencaci highlights.

Artificial Intelligence Application

Artificial Intelligence can take the consumer experience to another level.“A our solution uses real transcripts to train scripted and virtual assistants, ensuring a more humanized and efficient service. The robots are enhanced with real dialogues, providing better understanding of conversations. At each contact, the responses are refined and more aligned with the needs of the user”, says the executive. With this technology, the enterprise offers high-quality automated support without compromising customization and context.

Having these tools transforms business management, offering actionable insights, this modernization increases operational efficiency, improves information accuracy and ensures exceptional support to the public.Customer satisfaction is the best marketing for a business.