Gamification in the workplace emerges as the key to engaging Baby Boomers, Millennials, and Generation Z.

Engaging employees has been one of the biggest challenges in the corporate market. According to Gallup's global report, "State of the Global Workplace," only 23% of professionals are engaged in their work. Furthermore, the diversity of values among Gen Z, Millennial, and Baby Boomer generations can represent an additional challenge in keeping teams involved and synchronized. Conversely, with the expansion of technology and digital resources, gamification has emerged as an efficient solution to boost employee productivity, regardless of their generation. 

Gamification has emerged as a tool to motivate in the workplace. It can be adopted in various ways, but always with a common goal: increasing engagement and productivity. “There's no one-size-fits-all solution for professionals with different needs, preferences, and backgrounds. What companies can do is ensure they have the autonomy to choose the recognition format they find best,” states [author/source]. Eduardo Rodrigues, CEO of Applause.

Applause is an incentive management startup offering a gamified platform designed to recognize employees based on their own choices. Despite market discrepancies across age groups, a survey of approximately 1,200 redemptions by the company revealed that all three generations (Z, Millennials, and Baby Boomers) opt for the same incentive: an iFood Gift Card. 

From Rodrigues' perspective, the differences among these collaborators might be less significant given a shared objective. "While viewpoints may differ, the relentless pursuit of recognition unites all generations. Therefore, the effectiveness of gamification depends on a thorough understanding of the characteristics and expectations of each. By aligning strategies with these nuances, companies can create more motivating and productive work environments for everyone." 

Even though younger generations are more familiar with the digital world, and... Baby Boomers and Generation X While they tend to be less receptive to digital technologies, gamification, when implemented intuitively, can be equally beneficial. The key is to tailor the tools so they align with organizational goals and are easily accessible.

"Gamification offers an approach that goes beyond simply recognizing performance. It creates a healthy atmosphere of competition and encourages all employees to achieve better results. Above all, the approach is based on adaptation and flexibility," says Rodrigues. 

The expert comments are data-driven. The Gamification in Marketing survey shows that 70% out of two thousand global companies analyzed use gamification in some way. In Brazil, Gupy states that four out of ten companies use gamification-based training to train employees.