The Future of Design and Marketing: Trends for the Coming Years

Design and marketing will undergo significant transformations driven by technological advances and changing consumer expectations.Some trends that are not yet widely implemented in 2025, but which will be essential by 2030, include design for metaverse, full integration of artificial intelligence (AI) into business, and advanced sustainable practices. 

As experts in the field, Thalles Santos, graphic designer and marketing analyst founder of Studio Arcora, and Myke Pereira, journalist and marketing analyst, point out that the success of companies will depend on the ability to adapt to these changes.The future of design and marketing is being shaped now, and those who understand and apply these trends will come out ahead in the next decade.

“ design for the metaverse, for example, will gain traction as devices like Apple Vision Pro popularize immersive experiences.Creating engaging digital environments will be a competitive differentiator for brands seeking deep interaction with their consumers.

In parallel, AI-generated designs such as logos and custom interfaces will be a practical and affordable solution, allowing companies to save time and resources without compromising on” creativity, analyzes Thalles Santos. 

Another point will be sustainability in design. The pressure for ecologically responsible practices will encourage companies to adopt circular design, using recyclable materials and reducing waste.“Marcas that invest in this approach will have greater acceptance in the market and add value to their” products, adds Thalles Santos. 

In addition to design, marketing will also evolve, explains Myke Pereira. Personalization of experiences, driven by advanced data and AI, will be an expectation of consumers.“Companies that do not yet fully integrate these technologies into their strategies will need to adapt quickly to remain competitive. The use of blockchain to ensure transparency in campaigns and the application of big data to predict consumer trends are examples of innovations that will be increasingly common”, believes Pereira.

In the paid traffic landscape, ads on platforms like Google Ads and Meta Ads will remain essential tools for testing and validating these new trends.A/B testing will be able to gauge acceptance of innovative designs, while analyzing user behavior will provide valuable insights for campaign optimization.