SEO Intensive Opens Enrollment with 70% of Spots Free for Low-Income Students

EducaSEO edtech is promoting the first edition of the SEO Hackathon, an innovative program aimed at training new talents in the field of search engine optimization. With a strong social commitment, 70% of the spots will be allocated to low-income youth, ensuring free access to the course, as well as meals, transportation, and necessary equipment for training. The program will last 6 weeks, combining in-person and online meetings.

The Hackathon aims to prepare participants to work in the digital market by offering a practical immersion in SEO techniques. During the program, students will learn advanced strategies to improve website positioning on search engines—an increasingly essential skill in the digital world.

The selection process for the intensive training is structured to ensure that the most engaged candidates aligned with the program's values are chosen. Initially, interested individuals must complete an application form, sharing their motivations, background, and interest in professional development in SEO. Subsequently, selected candidates undergo an interview, an essential step to assess their determination, resilience, and pursuit of learning. This process helps identify talents with the potential to transform their realities through education and integration into the digital market.

During the program, the gamification initiative fosters a dynamic and competitive environment, encouraging participants to complete weekly group deliverables, attend classes, and overcome challenges to earn points in the ranking. Top-performing students gain greater visibility and recognition, directly impacting their professional opportunities. Scoring occurs in two ways: individually, highlighting the best students, and collectively, rewarding the best group each week. This system stimulates learning, engagement, and performance, creating an immersive and highly enriching experience.

In addition to intensive learning, the initiative also facilitates the professional integration of participants. EducaSEO has established partnerships with companies seeking qualified professionals in the field. The top students will participate in a Hiring Fair with major partner companies, increasing their employability chances immediately after program completion.

The project is led by Nilton Alvares, a professional with extensive experience in the sector. A native of Natal (RN), he moved to São Paulo with limited resources and overcame challenges until specializing in technology and SEO, having worked as a professor at ESPM and for companies such as Casas Bahia, Motorola, and Kabum. With over five years of structuring and an investment exceeding R$ 500,000, Nilton created EducaSEO to help young people enter the digital market.

The edtech aims to train one thousand students this year and offer over 400 courses on its platform by December 2025, expanding access to knowledge and contributing to the inclusion of new professionals in the technology sector. The Hackathon is just one of EducaSEO's many educational projects, which seeks to transform lives through digital education.

Beyond social impact, the initiative also reinforces the importance of SEO in company growth. With the accelerated digitization of businesses, specialized professionals in this area are increasingly in demand, making the Hackathon a valuable opportunity for both students and the market.

Registrations for the SEO Hackathon are now open, and interested parties can secure their spot via the official website. For more information, visit: https://educaseo.com.br/hackathon-seo/