Entrepreneurship and Generation Z: three out of ten young Brazilians want to have their own business

Entrepreneurship has become one of the most sought-after professions of generation Z. A survey by the Federal University of Sao Paulo (Unifesp), in partnership with the IDEIA Research Institute, indicates that three out of ten young Brazilians up to the age of 27 have the goal of creating their own business. The search for knowledge in this area was also perceived by Jumper! Professions and Languages, a teaching network that has more than 40 professional and foreign language courses, which has been left with full classes for the executive course, which prepares this public to undertake.

Brazilian research also shows that the level of education influences the interest in undertaking. The higher the education, the greater the desire to have the company itself.

“Institutions, whether schools or companies, are adapting to the needs of Generation Z, offering more innovative curricula, incorporating technology and entrepreneurship in the classroom, making learning more interactive and accessible. That is why we launched the Executive Course, to make this young man ready to undertake and ready for the labor market”, explains Eleandro da Costa, CEO and partner of Jumper! Professions and Languages, who saw enrollments grow in 120% in the search for enrollments of the executive course. 

The course consists of three modules, the first being a junior executive, focusing on the development of soft skills. Students are instructed to prepare for formal job interviews and career planning. In the second module, full executive, they are faced with management and leadership contents. Already in the third module, senior executive, the focus is on finance and business administration, with dynamic classes and case studies that reflect the reality found in daily practice.

“These innovations aim not only to attract Gen Z, but also to prepare them for an ever-changing future full of” challenges, says the CEO.