Five Business Intelligence (BI) trends that show the way to sustainable business performance

We live in the information age, which is marked by a volume of data generated daily that has never been seen before. This situation creates a significant obstacle for companies: the ability to extract valuable information and convert it into strategic decisions. 

Therefore, business leaders face the need to achieve greater agility in making decisions based on data and aligned with business objectives. Without this, they risk losing efficiency and, above all, losing the clarity necessary to scale the operation safely.

In this scenario, Business Intelligence (BI) emerges as the best response to demand, by organizing and converting data into actionable insights, becoming the “start of” for companies that want to structure a growing and sustainable financial performance. 

It's about anticipating scenarios, defining paths, and acting with precision.The proof of this is in a McKinsey study, which “The Data-driven enterprise 2025”: the integration of Artificial Intelligence (AI) and Machine Learning in BI enables accurate analysis and generates automatic alerts about opportunities and risks. 

The five BI trends

In 2025, five BI trends stand out to meet the critical demands of scalability, speed, and adaptability:

• AI and automation: automated analysis, through AI algorithms, allows immediate access to reports and allows informed decisions.This is a differential to prevent the lack of data from resulting in loss of opportunity or operational inefficiency.
• Scalability in the cloud: cloud BI offers flexibility to increase or reduce data storage capacity on demand. This allows you to handle large volumes of information without loss of performance, even at peak times, and without the need for high investments in physical infrastructure.
• Democratization of access: dashboards with integrated reports allow employees from all areas to access the data, making BI a common language” in the company. This not only speeds up decisions, but makes these decisions more personalized and assertive. 
• Customization for new demands: data analysis allows the creation of new Key Performance Indicators (KPIs) and new strategic objectives, maintaining the alignment of the analyzed information with the business priorities.
• Data governance: as regulatory standards such as the General Data Protection Act (LGPD) become more stringent, the ability to protect data to ensure compliance becomes a decisive criterion in the use of BI.

BI Maturity

These trends apply to companies of different stages of maturity regarding data use:

• Initial adoption: companies that must establish a centralized data environment for reliable reporting. Their challenges are low data literacy and lack of processes for governance. The benefits of BI are greater visibility of data and reduced time in reporting.
• Strategic expansion: companies that already use BI for reporting and analysis, but still do not exploit its strategic potential. Its challenges are to connect BI to strategic planning, adopt predictive analytics and integrate multiple data sources. The benefits of BI are improvement in decision making, cost reduction and process optimization.
• Full maturity: companies that already have widespread BI and integrated into their business strategy.The challenges are to scale the use of BI, ensure data quality and automate analytical processes.The benefits of BI are real-time decisions, constant innovation and greater operational efficiency.

Regardless of the maturity level, BI is essential to reinforce the importance of a data-driven corporate environment (what we also call “culture data-driven”). 

So in 2025, scaling the operation will mean, above all, scaling intelligence: more than extracting data, you need to master it, contextualize it and turn it into strategy. 

If the combination of robust technology and strategic expertise is the differentiator for a more solid and competitive future for companies, BI is the” path for companies to explore new markets without losing control of the market core business.