Amstel Expands E-commerce Presence in Partnership with iFood and GPA

Amstel, a renowned beer brand, is significantly expanding its presence in Brazilian e-commerce through a strategic partnership with two industry giants: iFood and GPA. This move aims to strengthen brand distribution and provide a more convenient shopping experience for consumers.

The collaboration between Amstel, iFood and GPA promises to revolutionize the way Brazilians buy beer online. From now on, consumers will be able to purchase Amstel products directly through the iFood application, with the convenience of fast delivery. In addition, the partnership with GPA, one of the largest retail groups in the country, will ensure that Amstel products are available on several e-commerce platforms operated by the group, such as Sugar Loaf and Extra.

The growth of e-commerce in Brazil has been exponential in recent years, driven by the pandemic and the change in consumption habits. Amstel, aware of this trend, decided to invest heavily in the digital channel to reach an even larger audience. “We are excited to offer our customers more options and convenience when buying their favorite beer”, said Amstel marketing director Joao Silva.

The partnership with iFood is one of the pillars of this strategy. The application, which is a leader in the food delivery market, will now also be an important platform for the sale of alcoholic beverages. With the integration, users will be able to find and buy Amstel products with a few clicks, taking advantage of the agility and efficiency of iFood deliveries.“Our mission is to make life easier for our users, and this partnership with Amstel is an important step in this direction”, said iFood operations director Maria Fernandes.

The partnership with GPA will allow Amstel to take advantage of the group's vast distribution network, ensuring that its products are always available to consumers, both in physical stores and online.“We are happy to strengthen our beverage offering with the inclusion of Amstel, a brand that has increasingly won the taste of the Brazilian”, commented GPA CEO Roberto Lopes.

Industry experts assess that this initiative can significantly boost Amstel sales in Brazil. The integration with wide-ranging platforms such as iFood and GPA, puts the brand in a privileged position to compete in the premium beer market.In addition, the convenience provided by e-commerce can attract new consumers seeking convenience and speed in shopping.

Promising Future

With this movement, Amstel demonstrates to be aligned with consumer trends and prepared to meet the demands of an increasingly digital market.The expectation is that the brand continues to expand its online presence, exploring new partnerships and technological innovations to remain competitive and relevant in the Brazilian scenario.

The partnership between Amstel, iFood and GPA is a clear example of how collaboration between companies can result in significant benefits for consumers, offering more options and convenience when buying. With this strategy, Amstel is ready to conquer an even greater space in the hearts of Brazilians.

With Market&Consumption information