New AI solution on WhatsApp will help micro and small entrepreneurs leverage results

Brazilian micro and small entrepreneurs now have an artificial intelligence solution to transform WhatsApp Business into an even more efficient channel for sales, customer service, and customer relationship management. Blip, the leading conversational intelligence platform that connects brands and consumers on social apps, has just launched a service for automating interactions on WhatsApp that will streamline customer service and boost revenue for those selling products and services online.

Initially, the solution is free and arrives to meet a market need. According to Opinion Box, 79% of consumers communicate with brands and companies via WhatsApp, and 56% have already made purchases through the app. 

“A small entrepreneur who has a fashion store in Brás, for example, can use automated service via WhatsApp to instantly respond to their customers' most frequent questions, such as information about products, prices, and payment methods,” says Sérgio Passos, Chief Product Officer (CPO) and co-founder at Blip. 

The initiative aligns with the recent announcement of Meta's new SMB API Solution, the “Business-on-App,” which allows for the coexistence of features from the WhatsApp Business App and the WhatsApp Business API, focused on micro and small businesses.

“We updated our Blip Go plan offerings, a business model aimed at small and medium-sized businesses, and began offering a version with services for micro and small entrepreneurs. Companies that join this plan will have an Intelligent Contact on WhatsApp to communicate with their consumers, using AI to interpret customer messages and respond based on the knowledge base configured by the merchant themselves, providing a dynamic and more natural conversation, similar to human service. Furthermore, the AI will help the entrepreneur always be in control of when automation should or should not take over the conversation. This speeds up the service process, improves the customer experience, and reduces the risk of losing sales to competitors,” explains the expert.

With the solution, it is also possible to send messages to distribution lists to promote, for example, new collections, flash sales, and seasonal promotions directly to the customer base, encouraging more store visits and driving orders via WhatsApp. “The entrepreneur will also be able to track how many customers interacted with the sent campaigns, analyzing the impact of the messages and adjusting their strategies for better results. This functionality is planned for a later stage,” comments Sérgio. 

Another differentiator of the Intelligent Contact on Blip Go is the flexibility in automation. The entrepreneur can activate or deactivate the artificial intelligence at any time and, if a human agent joins the conversation, the bot automatically deactivates, ensuring more personalized service when needed. “If the human agent sends a message during the conversation, the AI interrupts the service, allowing for human interaction when necessary. Everything is fully adjustable,” says Sérgio. 

Before launching the service on the market, Blip conducted a study on the segments that are likely to be most impacted. These include: retail clothing and accessories sectors, beauty service providers (such as hairdressers and manicurists), food (food delivery, food trucks, and packed meals), consulting and training (coaching and marketing consulting), as well as e-commerce and online product sales.

“We have always been steadfast in our purpose of contributing increasingly to the rise of Brazilian small entrepreneurs. We also started our company's trajectory one day to follow a path of success, with many challenges. Blip Go arrives to support the journey of micro and small entrepreneurs who want to grow, who have ambition, and who believe in the conversational era and the power of an Intelligent Contact as a bridge to scale their businesses,” states Roberto Oliveira, co-founder and CEO of Blip. 

How to join Blip Go

Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can sign up on this website. The onboarding process involves a waiting list in the first phase of the solution's launch. Furthermore, the company has created a VIP group, and the entrepreneur who participates will get early access to news about the product and its evolution, educational content such as articles, ebooks, and videos that will help grow their business, among other news.