Blip provides WhatsApp automation solutions for micro and small entrepreneurs

The conversational era is already a reality for large companies that relate to their customers in messaging apps. Blip, the main conversational intelligence platform that connects companies and consumers in social applications, is known for developing Smart Contacts for large brands, such as Dell, GM, Itau Unibanco, Stellantis, Claro and others, so that they can sell, engage and relate to consumers in applications such as WhatsApp and Instagram. Now, the company expands its business model to impact also how micro and small companies relate to their customers.

Blip starts to provide messaging solutions with Artificial Intelligence to become a partner of micro and small entrepreneurs, because it believes that the future will be conversational for everyone. The novelty comes to the market at first for free and in parallel to the announcement of the new SMB API Solution of Meta, the “Business-on-App”, which allows the coexistence of features of Whatsapp Business App and Whatsapp Business API, focusing on micro and small businesses.

“A small entrepreneur who has a fashion store in Bras, for example, can use automated service via WhatsApp to instantly respond to the most frequent questions of its customers, such as product information, prices and payment methods”, explains Sergio Passos, Chief Product Officer (CPO) and co-founder of Blip. The AI of Blip Go understands customer messages and responds with information configured by the shopkeeper, ensuring more natural and dynamic conversations. “This streamlines the customer service process, improves the customer experience and reduces the risk of loss of sales to” competitors, he adds.

Among the main services offered in this beta version of Blip Go for micro and small entrepreneurs are the intelligent automation of AI for service, which allows you to configure automatic responses to frequent questions and manage customer interactions quickly and efficiently; the triggering of messages for lists and distribution, which enables the sending of targeted campaigns, such as promotions and news, strengthening engagement with the customer base, and, in a second moment, it will be possible to monitor campaigns with reports of how many customers interacted with the links sent, helping the entrepreneur to understand what works best to increase their sales.

“With a simple, affordable and powerful solution, Blip Go reduces the barrier to entry for small businesses to start using smart conversations on WhatsApp. This model allows for progressive growth, where companies can start at the basic level and, as they evolve digitally, migrate to more robust solutions within Blip”, says Sergio.

Last year, Blip raised US$ 60 million in a Series C investment round led by SoftBank, with participation from Microsoft.The amount will be used to accelerate Blip's international expansion and continue the development of new products, especially those using AI. In addition, the company forecasts a high investment for 2025 in the research and development area.

“We endorse the purpose of the Company to invest in constant innovation, offering new tools to facilitate the life of the Brazilian entrepreneur. Blip was born of microentrepreneurs and has this goal of bringing digital accessibility to everyone in the market. This is a solution specially designed for micro and small entrepreneurs with low digital maturity to use cutting-edge technology to improve their relationship with customers and thus can grow”, comments Sergio.

Micro and small entrepreneurs who want to use the automation solutions on WhatsApp offered by Blip can sign up on this website. The membership process involves a waiting list, in the first phase of launching the solution. In addition, the company has created a VIP group and the entrepreneur who participates will have early access to news about the product and its evolution, educational content such as articles, ebooks and videos that will help in the growth of your business, among other news.