IAB Brazil announces names for 2025 committee chairmanships

IAB Brasil announced the choice of presidents and vice-presidents for its committees in 2025. Each group will bring together relevant professionals from different sectors of digital advertising to discuss and point out best practices for the entire market.

“The plurality of professionals is essential to ensure a rich debate on the direction of digital advertising. Thus, we can build more balanced, innovative solutions aligned with the real needs of the” sector, says Denise Porto Hruby, CEO of IAB Brazil.

The presidents are elected for a one-year term, with the possibility of a single re-election for another period. The vice-presidents are appointed by the Board of Directors of IAB Brazil. The committees announced are: Regulatory and Legal Affairs, Digital Audio, Brand Safety, Creator Economy, DOOH (Digital Out-of-Home), Artificial Intelligence, Retail Media and Digital Video.

The first meetings of the committees are scheduled to take place from the end of February. Check out the new composition of each committee with their respective presidents and vice-presidents:

Regulatory and Legal Affairs

President: Veronica Hoe (Meta)

Vice President: Natalia Kuchar (Google) 

Digital Audio

President: Elisha Barreira (Globo)

Vice President: Priscilla Barsotti (Spotify)

Brand Safety

President: Jose Melchert (Microsoft)

Vice-President: Rafael Davini (Examination) 

Creator Economy

President: Mayer Mirmovicz (Social Tailors)

Vice President: Paula Morales (Record) 

DOOH

President: Silvia Ramazzotti (JCDecaux)

Vice President: Heitor Estrela (Eletromidia) 

Artificial Intelligence

President: Marcondes Farias (Microsoft)

Vice President: Adriano Henriques (Artificial Gains)

Retail Media

President: Mariana Meinberg (Amazon Ads)

Vice President: Marina Galvao (Magalu Ads)

Digital Video

President: Breno Barcelos (Google)

Vice President: Lucas Andrade (Netflix)