Streaming platform Loco arrives in Brazil to connect creators and communities

A Loco, one of the largest global live streaming platforms, is officially launched in Brazil today. Focusing on community engagement, interactivity and personalization, the platform will offer revolutionary ways to connect streamers and their audience. After a successful beta phase in December 2024, the debut of the platform begins with exclusive partnerships with the most celebrated creators of game content in Brazil, such as Nobru, Cerol, Paulinho or Loko, Piuzinho, Freitas, among others.

“A Loco is not just another platform, it is a” movement, says Firasat Durrani, co-founder and head of content partnerships for the platform.He adds: “Most international streaming platforms have difficulties in truly connecting with local gaming communities. At Loco, we are revolutionizing this approach, growing together with our users and transforming the way creators and their communities interact.The Brazilian gaming community has always been a pioneer, and with Loco, we are giving them a stage as authentic and dynamic as they are.”

A Place for Connection and Creativity

Loco is built on the belief that true connection flourishes in authenticity.From its design that prioritizes mobile platforms to its gamified rewards and community-focused tools, the platform is reshaping what live streaming can achieve.Whether it is a casual gamer, a dedicated creator or a fan in search of the next big moment, Loco delivers vibrant, human and unexpected experiences.

Key features and initiatives include:

• Empowerment at all levels: The newly launched Loco Partner Program offers personalized support, online and offline training, and growth tools for creators, whether they are starting out as a hobby or looking to build a career; and

• Creator focus: Transparency in earnings with an industry-leading revenue transfer model, ensuring creators get most of what they earn;

• Discovery & interactivity: New ways of discovery, with innovative ways for viewers to engage with creators and each other;

• Proven technology: With 60 million users and more than 600,000 streamers creating content on the platform in South Asia, Loco brings its technological dominance to the Brazilian region.

“Na Loco, creativity is at the heart of everything we do”, Durrani said, “O Brazil's incredible creative potential deserves a platform that amplifies their voices and celebrates their originality.”

Among the most popular games broadcast on Loco are the world-acclaimed PUBG Mobile, Battlegrounds Mobile India, Free Fire, Valorant, among others. Loco was also home to some of the most watched game content in South Asia, including the First BGMI LAN of India 'All Stars Invitational games with Nodwin Gaming, BGMI Masters Series 2022 ' the most watched esports tournament in India of all time and the first official BGMI LAN tournament of Krafton 's, BGMI Showdown 2022, and the first Lanktournat League Official Lanktournato League broadcast platform was also featured as a Lankt.