99Food officially opens registration this Tuesday (29) for restaurants across Brazil that want to join the new food delivery platform from 99. Restaurants nationwide can sign up starting today without having to pay commissions or monthly fees, costs that exclude many traders from this system that brings convenience to the population and generates income for thousands of motorcyclists. When the service is launched, establishments will immediately have access to over 55 million 99 users.
For the first time in Brazil, restaurants can operate on a major delivery platform without paying any fees or monthly commissions, accessing profit and growth opportunities – not through a one-time promotion. All restaurants in Brazil can take advantage of this model for 24 months from the moment they register, reinforcing 99Food’s long-term commitment to always offer the best deal for those who make it happen.
By eliminating hidden costs and abusive commission structures, 99Food puts the opportunity for higher profits per order in the hands of restaurant owners while also offering fair prices for customers. The proposal will also provide access to a large portion of the 400 thousand Brazilian restaurants that currently have a delivery option – many of them because they cannot afford the high fees currently charged, and with the arrival of 99Food, they will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.
“Restaurants no longer need to give up a third of what they earn just to cover costs,” says Bruno Rossini, senior director of 99. “This is a revolution. We are returning control of the market to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than today — a real leap that turns delivery into a source of profit, and still ensures consumers the most affordable food options in the market.”
With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they can charge the same price as at the counter, attracting more customers with fair and affordable meals.
99Food model returns control to restaurants
Starting today, any restaurant in Brazil can register with 99Food and choose between two simple models:
- Full Service: a 99Food takes care of the entire process, with a fixed delivery fee according to the distance;
- Marketplace: the restaurant receives orders via 99Food but delivers on its own, maintaining full autonomy.
“This proposal is not a promotion. It’s a new standard. And it shows our commitment to always offer the best deal for Brazilian restaurants,” says Rossini. “We want to grow together: restaurants, delivery drivers, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food sector in the country.”
With an investment of over R$1 billion in 2025 alone, and a presence on the phone of 1 in every 4 Brazilians, 99 is the best positioned company to challenge the market and its main players — combining mobility, payment methods, and now food delivery in a complete convenience ecosystem.
The registration for restaurants is now open all over Brazil at: merchant.99app.com. Establishments will receive a notice 30 days before the start of operations in their region. The launch for consumers is scheduled for mid-2025.
