The way companies allocate their investments can determine their growth or stagnation — not only in finances but also in human resources. And AI has been the big highlight when it comes to investment. A study by McKinsey pointed out that 72% of companies worldwide have already adopted the technology. But how can this investment impact the allocation of human resources?
When AI takes over repetitive tasks, for example, it transforms the professionals’ routine, allowing them to become protagonists in areas of greater impact. In other words: instead of ‘wasting time’ on operational activities, they can dedicate themselves to strategic decisions that truly shape the company’s future. Thus, recruiters favor reskilling — the process of acquiring new skills to perform a different function or occupation — and upskilling — qualification. This process can also renew an employee’s motivation.
Although it may seem simple, figuring out which way resources should lean, now that it’s possible to rely on AI’s assistance, has become the market’s big play. ‘We should not see technology just as an automation tool, but also as a key to transform the professional’s role,’ analyzes Carlos Sena, founder of AIDA, a Generative Artificial Intelligence (GenAI) platform focused on deciphering the Voice of the Customer.
The executive argues that this direction not only optimizes capital usage but also maximizes the ability to identify and exploit potential within the teams themselves. “Imagine releasing these teams and directing them towards strategic areas. Instead of monitoring calls or manually tabulating data, these individuals could focus on tactical initiatives, such as creating expansion plans. In some companies, this move is already a reality,” explains Sena.
A global survey by Google Cloud shows that 74% of companies that have adopted generative AI are already seeing considerable returns on investment. The same survey also revealed that 45% of them saw employee productivity double. “The shift in direction is that by automating some tasks, we can reallocate and reinvent talents, positioning them where they can contribute more effectively to the business, as well as drive innovation,” concludes Carlos.
