The marketing landscape is undergoing significant transformations, driven by technological advancements and changes in consumer expectations. To stay competitive, brands need to pay attention to the future, such as benefiting from artificial intelligence in digital actions.
To delve further into the topic, marketing expert Gleyber Rodrigues, known for combining innovative strategies and technological tools in the Brazilian and American markets, has identified 7 key benefits of using artificial intelligence in digital marketing. Check it out below:
- Enhancement in customer relationship: AI tools provide continuous support with virtual assistants, being extremely useful to optimize customer service;
- Data-driven decision-making: AI tools enable real-time data collection and analysis, allowing companies to personalize their offerings, as they generate valuable insights by analyzing data and identifying patterns, behaviors, and trends, helping companies better understand their preferences;
- Optimized investments: with more precise analyses of the customer profile and journey, AI qualifies leads and the ROI of marketing strategies is optimized and better directed;
- Market positioning: with AI, it is possible to personalize distributed content, putting the brand ahead in the market and competition;
- Task automation: AI allows automating repetitive tasks, such as sending emails, creating reports, managing campaigns, and much more;
- Fewer possibilities of errors: AI corrects typos and information exchange mistakes in CRMs, for example.
- Target audience segmentation: with the use of artificial intelligence, it is possible to segment audiences more accurately, resulting in actions with much higher returns.
All these points tend to escalate results, benefiting brands to be more assertive in their digital marketing campaigns. Welcome to the future!
