According to the Indeed Workforce Insights report, 40% of employed professionals or those seeking new opportunities prefer the hybrid work model. In this context, where companies recognize the growing adoption of this practice, coworking spaces stand out as strategic solutions.
According to Daniel Moral, CEO and co-founder of Eureka Coworking, one of the leading global networks in the sector, these structures are more than just ‘shared offices,’ promoting various advantages for companies. “We are talking about true innovation and collaboration incubators, which stimulate creativity and idea exchange,” he says.
To help companies understand how these spaces can positively impact corporate culture and business development strategies, the executive listed the top 6 benefits of adopting this format. Check it out:
- Cost reduction and resource optimization
Using a shared corporate environment can be more cost-effective than renting a traditional office. Professionals working in coworking spaces save an average of about 22% on operational costs, as shown in a Deskmag study. Resources like meeting rooms and necessary equipment for daily activities help reduce the company’s operational costs, as well as contribute to minimizing environmental impact.
As an example of this advantage, Moral mentions a client of Eureka Coworking itself: “When a large construction company approached us, they were looking to accommodate a larger team. However, by understanding their needs more deeply, we identified an even more efficient solution: opting for a smaller space and adopting a flexible work model. As a result, the company not only reduced costs but also brought more efficiency to their day-to-day operations,” he highlights.
- Flexibility and adaptability
Coworking spaces also offer various usability options, especially concerning space and schedules. This way, companies from various sectors can quickly adapt to changes related to team needs and projects.
“Agility is essential in a dynamic and competitive market, so organizations need offices that do not hinder their processes,” emphasizes the specialist.
- Promotion of employee well-being
Another concern of coworking spaces is offering areas beyond meeting rooms and computers. Relaxation environments, green areas, and well-being programs are commonly found initiatives in this business, aiming to promote a balance between professional and personal life.
Regarding this aspect, Moral emphasizes: “It is a segment that aims to contribute to the market, but this only happens when a healthy and satisfactory work routine is stimulated.”
- Encouragement of creativity and innovation
A report by JLL consultancy shows that Brazilian companies adopt the hybrid work model more than the rest of the world. According to the survey, 86% of companies in the country use the format, compared to 54% in Europe, the Middle East, and Africa; 44% in the Asia-Pacific region; and 41% in North America.
For the executive, the data highlights that we live in an extremely connected and digital world, so coworking spaces can be an alternative for professionals to step out of possible ‘comfort zones.’ ‘It is a place that brings together people from different areas, who share experiences and knowledge. This diverse environment stimulates creativity, allowing organizations to develop original solutions to market challenges,’ he says.
- Networking and professional development
The growing appreciation of coworking spaces is linked to one of its key pillars: the generation of community and connections among professionals. Much of this is due to unique career growth opportunities created in these spaces, such as events, workshops, and lectures.
‘Professionals can take different paths to expand their network of contacts and acquire new skills. Not for nothing, we see many partnerships and projects benefiting all parties involved arising in these environments,’ explains the CEO.
- Improvement of organizational culture
Typically, coworking spaces are structured based on values and principles of collaboration, innovation, and diversity. Moral emphasizes that these characteristics can positively influence the organizational culture of companies:
‘The integration formed in this space is based on real purposes, therefore, it is a unique opportunity to strengthen the brand identity,’ he concludes.
