The Brazilian e-commerce continues to break records and expand its relevance in the market. In just the first quarter of 2024, the sector moved R$44.2 billion, according to the Brazilian Association of E-commerce (ABComm), marking a 9% increase in revenue compared to the same period the previous year.
This growth leads us to question: how will the sector perform in the first three months of 2025? The expectation is that continuous innovation and investment in technology can further boost this advancement.
Thinking about this, Magis5, a hub for automation and integration that helps manage businesses on marketplaces, shares five tips to boost your e-commerce and start 2025 off on the right foot.
- Organization and focus on optimization
To build a successful e-commerce, inventory organization is essential. With an inventory management system integrated into your sales platform, you ensure product availability, avoid financial losses, and provide a more satisfying shopping experience for your customers.
By having precise control of your inventory, you avoid selling out-of-stock products and optimize your investments, ensuring the financial health of your business.
- Process automation
For sellers looking to scale their businesses in 2025, automation is essential. In addition to automation, integrating your store with major marketplaces is a crucial step to expand your online presence and increase revenue.
Magis5, for example, connects sellers to major players in Brazil, such as Magalu, Shein, Shopee, and Mercado Livre, automating tasks like sales management, inventory, invoicing, and shipping.
“With automation, all sales made in different marketplaces can be centralized on a single automated platform. This ensures more efficient management and greatly reduces the chance of errors such as incorrect product shipments,” explains Dias.
Therefore, investing in the right tools that integrate all these systems not only simplifies management but also creates a more satisfying shopping experience. This results in a faster and uncomplicated journey, essential for maintaining competitiveness in the market. The Baymard Institute survey, with 4,384 digital buyers in the USA, revealed that 24% of consumers abandon their carts due to the obligation to create an account, and 17% give up due to a complex checkout process. By simplifying these steps, companies reduce the risk of abandonment and increase conversion rates, ensuring more sales with fewer frictions.
- Focus on customer experience
Customer experience is crucial to gain loyalty and generate recommendations. Investing in efficient support, with quick and accurate responses, is essential.
“There are essential CRM tools (Customer Relationship Management) to strengthen the relationship with customers, which analyze data and retrieve interaction histories, whether conversations, purchases, or even simple navigation. This allows for a more personalized and effective approach in customer service, increasing customer satisfaction,” points out Claudio Dias.
Furthermore, automating tasks such as welcome emails and chatbots speeds up service and increases customer satisfaction.
A study released by Similar Web shows that automated welcome emails sent by e-commerce companies had a conversion rate of 51.9%. Another study, this time by Poli Digital, revealed that 61% of consumers view interaction with chatbots positively, emphasizing the importance of this technology in customer service.
- Use of data for strategic decisions
Monitoring store performance and understanding consumer behavior are essential steps to adjust strategies and maintain competitiveness. “Continuous monitoring of KPIs (key performance indicators) is important to identify bottlenecks, improve processes, adjust the course, and achieve desired results,” adds Claudio Dias.
The Magis5 platform, for example, offers advanced dashboards for BI (Business Intelligence) data analysis, allowing companies to monitor their performance in real time, identify improvement opportunities, and make decisions based on accurate and up-to-date data. BI is a technology that uses tools and processes to transform large volumes of raw data into valuable information, facilitating analysis and strategic decision-making.
Furthermore, trend prediction tools are allies for companies that want to understand and anticipate consumer behaviors, creating products and campaigns that align with what will become desirable to the consumer public.
Another important aspect that stems from analyzing consumer data and preferences involves the intelligent use of keywords in product descriptions as they are essential to increase visibility and ranking in search engines, facilitating product location.
- Bet on recommendations and customer testimonials
An effective strategy to increase sales in e-commerce is to invest in customer recommendations and presence on social media platforms. Data released by Similar Web shows that approximately 70% of online buyers read between one and six reviews before making a purchase decision. Additionally, 61% of US consumers made purchases after reading recommendations on blogs, demonstrating how third-party content can influence.
Youthful generations also show a strong tendency to search for products on social media: 54% of Gen Z buyers and 58% of Millennials state that social media is a more effective place to discover new products in online searches.
Another important point is to invest in robust content available on the internet and even on product pages. Information is one of the key factors that influence consumer buying decisions. To make products stand out and ensure customer confidence in the purchase, pages need to provide clear, detailed, and attractive data, directly influencing purchase decisions. Including videos, animations, or even interactive guides can enrich the experience, good photos are also essential to convey the quality and details of the product.
Pay attention to the fact that consumers tend to trust the opinions of other buyers. Therefore, including reviews from other customers and testimonials about product usage experiences builds confidence and creates social proof that can influence purchase decisions.
“With these practices, e-commerce can not only keep up with market growth but also stand out, attracting more customers,” reinforces the CEO of Magis5.
