With the accelerated digitization of businesses and the expansion of payment options in the market, choosing the most suitable means has become a strategic decision for companies. This process directly impacts customer experience, transaction security, and operational efficiency.
To illustrate, the 2024 Trends Report from Zoop reveals that this year, 53.5% of payments in Brazil were made digitally, a significant leap compared to the 39.5% recorded in 2023. This advancement reflects the increasing adoption of electronic payment methods by Brazilian consumers.
With this scenario in mind, Alex Tabor, CEO of Tuna Pagamentos – a platform specializing in payment orchestration – shares five essential tips to help entrepreneurs choose the most suitable payment methods for their needs.
- Know your audience profile
For the CEO, the first step in selecting payment methods is to understand who your customers are and what their preferences are. “A younger audience, for example, tends to more frequently use digital wallets and PIX, whereas a more traditional clientele may prefer credit card payments or bank slips.” Adapting to consumer preferences can increase satisfaction and sales,” he states.
- Evaluate transaction security
“Security should be a priority when choosing payment methods. Opt for solutions that offer protection against fraud and that comply with regulatory standards, such as PCI DSS (Payment Card Industry Data Security Standard),” Alex indicates. Additionally, it is important to consider means that allow two-step authentication, data encryption, facial recognition, and other security features — the fintech Tuna, in fact, offers this type of structure.
- Consider the costs involved
Each payment method has its own costs, which may include transaction fees and chargeback fees. According to the executive, “It is important to make a detailed analysis of these costs in relation to the sales volume and average ticket of the company. Choosing payment methods that balance costs and benefits can help maintain the financial health of the business.”
- Integration with existing systems
The compatibility of payment methods with the management systems already used by the company is crucial. Therefore, the importance of hiring payment facilitators that offer a wide variety of operators. “Verify if the chosen solutions integrate easily with the ERP, CRM, or other software your company uses. Efficient integration can automate processes, reduce errors, and improve financial and accounting control,” Alex concludes.
- Flexibility and scalability:
“As a company grows, so do payment needs,” recalls Tuna’s CEO. “Therefore, it is important to choose payment methods that offer flexibility and can adapt to the business’s growth,” he concludes. Scalable solutions that allow adding new methods or increasing transaction volume without complications are ideal for expanding companies.
