As technology advances, digital scams become more sophisticated and common, representing a growing threat to financial security and people’s privacy.
A recent study conducted by OLX reveals that Brazilians lost R$245 million to digital scams in the first six months of 2024 compared to the same period in 2023. The research analyzed data from the Brazilian digital market, including websites, apps, and digital accounts from January to June, based on about 20 million accounts opened on online platforms.
Below, Diego Daminelli, founder and CEO of Branddi, a company specialized in combating unfair competition in the online environment, highlights 5 tips on how brands can prevent losses to their customers and consumers from digital scams in 2025, check it out:
1 – Control sites created related to your brand: monitor and manage all websites and online content that are in some way associated with your brand. This is important to ensure that your brand image is represented consistently and positively;
2 – Manage ads and promotions with your products: plan, create, monitor, and adjust advertising campaigns and promotions involving your company’s products;
3 – Monitor e-commerce and marketplaces selling your products: track and analyze the presence and sales of your products on e-commerce platforms and marketplaces;
4 – Report fake social media profiles imitating your brand: identify and report fake or fraudulent profiles on social media that may impersonate your brand;
5 – Analyze fraudsters and eliminate them to protect your end consumers: identify and take action against fraudulent activities that can harm your customers and your brand’s reputation.
Daminelli explains that scams using big brands have become an epidemic in Brazil. “This directly impacts how brands are perceived by customers. Besides the financial loss for the customer, there is also a credibility loss for the companies targeted by these scams. Branddi has already taken down over 50 thousand fraudulent websites and more than R$25 million in counterfeit products on social media platforms and marketplaces in 2024,” he concludes.
