Despite artificial intelligence (AI) continuing to be one of the central themes in business discussions in 2025, almost half of companies (45%) do not have a specific strategy focused on the tool, as indicated by a recent survey published by ISC², an organization specializing in training for cybersecurity professionals.
“This means that, in practice, this lag prevents most companies from turning AI into a competitive advantage. It creates a limited innovation cycle, which can be vulnerable to more advanced competitors,” comments Vera Thomaz, CMO (Chief Marketing Officer) of Unentel, a distributor of technological solutions for the B2B market.
Among the factors contributing to this scenario, we can highlight the training and professional qualification, since AI requires specialized labor to be implemented and effectively utilized. Another barrier is the difficulty of integrating AI throughout the supply chain, mainly due to limited technological infrastructure.
“Without a solid and adaptable technological foundation, it becomes challenging to process large volumes of data and implement advanced solutions effectively. The lack of standardization and consistency in databases, combined with reliance on old and inflexible systems, also makes the integration of AI slow, complex, and expensive,” Vera continues.
In addition, there are still doubts and uncertainties regarding the regulation and ethics for this type of technology, with a concern focused on the risk of data leakage, generating hesitation among some Brazilian entrepreneurs. But, contrary to popular belief, digital security is another area enhanced by AI. Currently, there are multiple artificial intelligence models in the market that can facilitate the detection of frauds and cyber threats in real time, protecting both company data and customers.
This type of technology also has the potential to optimize complex processes, make predictive analyses, identify risks, standardize and structure information dynamically, representing a strong competitive advantage, especially in terms of productivity.
“Companies that are investing in training, modernization, and integration of AI into their operations will be one step ahead of the competition, gaining more agility, innovation, and profitability in the market,” concludes the CMO.
