In addition to being a date to celebrate love and affection, Valentine’s Day is also very important to drive commerce and businesses. This year, the sector shows a projection of movement of R$ 23 billion, with 96 million Brazilians planning to give someone a gift, according to a survey by CNDL and SPC Brasil.
With that in mind, below are listed 4 solutions that can help e-commerce and retail on this date. See information below:
Prevention of digital frauds:
Increasingly, criminals have taken advantage of the growth of digital solutions and online shopping by the population to carry out scams. In this sense, especially on festive dates like Valentine’s Day, fraud prevention companies become increasingly important. One of them is Nethone, which through the analysis of digital footprints and behavioral biometrics of each user in real time, prevents account theft attempts and cyber threats, through more behavioral analysis that provides a user behavior reading. For example, its Software As a Service technology uses artificial intelligence to detect and stop fraud in transactions through details, such as tracking mouse movement.
Efficient delivery logistics:
To ensure that gifts arrive on time and efficiently for your loved ones, it is essential that retailers and marketplaces have efficient logistics in the delivery process. For this, nstech is the largest software company for the supply chain in Latin America, offering over 100 solutions in the sector, including management, routing, optimization, and orchestration of delivery routes. Focused on solving current and future business pains for all links in the chain, nstech provides complete and modular technologies for customers to evolve their businesses, make efficient deliveries, and impact society by reducing CO2 emissions, accidents, and theft.
Simple and accessible deliveries through logistics:
A Loggi, a Brazilian company that is a reference in deliveries in the country and is transforming logistics through technology, offers solutions for package collection and delivery in a simple, fast, and accessible way, through an extensive network and coverage across Brazil. The company uses technology such as artificial intelligence, big data, and machine learning to optimize and develop products and services more efficiently, aligned with the demands and needs of the market. As a partner of e-commerce in the country, Loggi is integrated and provides solutions for over 20,000 corporate clients, from large marketplaces to small and medium-sized enterprises. Moreover, it has been driving the growth of small entrepreneurs, with a growth of over 150% within Loggi in the last year. Among the initiatives that streamline operations and reduce costs for this audience is LoggiPonto, a Pick up and Drop off points (PUDO) system. This model creates a network of points connected to a national logistic operation so that SMEs can benefit from the same efficiency as large e-commerce brands and marketplaces.
Sales Intelligence for e-commerce:
On special dates such as Valentine’s Day, when there is a significant increase in the demand for gifts, the use of data to boost revenue in e-commerce becomes even more strategic. It is in this context that Nubimetrics stands out, a sales intelligence platform that turns data into strategic decisions through AI and big data. The platform helps brands and sellers analyze seasonal trends, track demand evolution, and identify which products in their portfolio have the greatest conversion potential. More than just following trends, what sets high-performance sellers apart is the ability to turn data into strategic decisions. That’s why Nubimetrics offers solutions that make each choice more accurate and every opportunity better utilized.
