Transforming an idea into a business may seem complicated, but with planning and organization, it is possible to structure projects that make a difference. Junior companies have an essential role in this process, by connecting academic knowledge with real market demands and supporting young entrepreneurs in their first steps.
These organizations, managed by university students, offer services such as market research, strategic planning, and development of technological solutions. With more than 1,450 companies spread across Brazil, they carried out 24 thousand projects in 2024, according to Brasil Júnior, the federation that coordinates the movement.
Elias Gabriel, Executive President of Brasil Júnior, explains how anyone who wants to start a business can be inspired by the junior companies’ model and follow fundamental steps to turn ideas into reality:
- Structure the idea Every business starts with a clear purpose. Identify the problem you want to solve, who will benefit, and how your solution can work. These answers help direct the next steps and align expectations.
- Understand the market Research competitors and the needs of the audience you want to serve. This analysis allows you to create a competitive edge and adjust the model to meet real market demands.
- Seek specialized support Having guidance makes all the difference in the beginning. Junior companies, made up of university students, offer accessible consulting services that help entrepreneurs validate their ideas. These organizations operate within universities, connecting academic learning with market challenges.
- Test and adjustBefore investing large resources, test your idea on a smaller scale and gather feedback. This step allows you to correct flaws and refine the proposal, increasing the chances of success. In addition to supporting entrepreneurs, junior companies prepare students for the market. It is a two-way street. Entrepreneurs receive accessible and quality solutions, while students apply their knowledge to real projects, develop practical skills, and become more prepared for the market.
