In a scenario dominated by thousands of new apps launched daily, differentiation can be in the details. According to Leandro Scalise, CEO of RankMyApp, a platform that is a reference in data intelligence and app optimization, daily and strategic adjustments, based on data, can increase visibility in stores and significantly expand the number of organic downloads, while reducing investments in paid media.
For Scalise, the key lies in consistency and attention to detail: “When we talk about app optimization, it’s not just about major updates or complete overhauls. Daily adjustments, based on data, ensure that the app remains relevant and appealing to users,” he explains.
Check out three practical tips that can generate significant results:
1. Adjust keywords frequentlyKeywords used in the title, description, and strategic fields of an app should be constantly monitored. Small changes, based on search volume, competition, and audience trends, can improve organic positioning and increase the discovery rate in the store.
2. Update descriptions and creatives strategicallyPresentation screens, icons, demo videos, and descriptions need to reflect what is most current in the app and also resonate with user feedback. In addition to conveying professionalism, these updates contribute to improved rankings, as algorithms value regularly updated apps.
3. Monitor user behavior metrics within the appRetention rate, average usage time, and user journeys offer important clues about areas for improvement. Based on this data, it’s possible to prioritize corrections, implement more engaging features, and plan updates that increase engagement and conversions.
Scalise emphasizes that, in addition to increasing visibility, these daily optimizations help reduce user acquisition costs. “By improving organic positioning, the app starts to receive more qualified traffic, reducing the need for high investments in paid media to reach new downloads,” he states. “In a scenario with thousands of new applications launched daily, investing in continuous optimization actions can be the differential for sustainable growth in the market”.
