With the main theme “From Idea to Success”, the event featured several lectures focused on business education in the online market. Various important names from market players such as Aliexpress, Shein, Shopee, and Mercado Livre shared their expertise with the audience, generating not only more knowledge about the digital market but also exchanges of experiences for those who wish to start their online ventures and those who seek to enhance their existing businesses.
On the second day, the event had the presence of names like Karol Mendes, Secretary of Entrepreneurship of the State of Rio de Janeiro, along with great speakers like Lucas Amaral, Marketplace Manager at Amazon, and Leonardo Silva, Head of Engagement at Shopee, bringing in their speeches the various scenarios of the marketplace in Brazil and expectations for the year. On the event stage, in one of the main moments of the day, Pedro Spinelli, Co-founder of MAP and eCO, Bruno de Oliveira, founder of Ecommerce na Prática, Bruno Capellete, founder of Seller Pro school, and Alex Moro, CEO of Efeito Empreendedor school and official influencer of Mercado Livre, came together to lead the panel “Own E-commerce vs. Marketplace”.
“Without a doubt, there is a before and after for the digital market of Rio de Janeiro after this second edition of the Marketplace Experience. We were pioneers in 2024 and established ourselves as the largest e-commerce event after this second edition, with significant numbers not only of people present, since even before we opened the doors, we received 4,600 pre-event registrations. A surprise in this edition was the real-time closed deals, and the high participation in the plenary sessions, which were always crowded and exceeded all our expectations, both in the high level of content transmission from the headliners, and in market practice”, said Pedro Spinelli, CEO of MAP and one of the event’s founders.
The round of lectures was concluded impeccably, again featuring the insights and extensive experience of Alex Moro, CEO of the Efeito Empreendedor school and official influencer of Mercado Livre, talking about the new algorithm in 2025. Next, the audience enjoyed the two closing shows with Filhas de Bamba and Cesário Ramos, thus closing the last day of the event in a masterful way.
Regarding the next steps, MAP’s CEO, Pedro Spinelli, aims to go beyond the numbers already achieved. ‘In 2024, there were 1,500 registered, 18 companies directly involved and 11 hours of content produced. This year we tripled the number of registered, had over 5,000 people on site, quadrupled the size of the space, closed 70 present partner brands and produced 20 hours of content. This successful activation here in Rio de Janeiro encourages us to plan next year with more motivation and to consolidate our presence on the annual calendar of the state. We aim to be the largest e-commerce event in Rio de Janeiro in numbers, impact, sponsors, registered participants, people present, and days of immersive experiences’, concludes the executive.
The event, which took place at the Nova Friburgo Country Club, featured 22 speakers and attracted over 5,000 visitors during its two days of programming.
Service: 2nd Marketplace Experience
Date: April 25 and 26, 2025.
Hours: 8am to 7pm.
Location: Nova Friburgo Country Club – RJ
Website: https://mapmarketplaces.com/marketplace-experience/
