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Annual files: 2025

Challenges of e-commerce on Mother's Day: how to deal with the new consumer behavior

E-Commerce Update - 0
Mother's Day is an emotional date, just as it is important in the strategic sales calendar. However, consumers have been showing changes in...

Mother's Day: survey reveals retail expectations and points to consumption trends

E-Commerce Update - 0
A Rcell, one of the largest technology distributors in Brazil, with the support of ASUS, conducted a proprietary survey to map expectations, strategies, and challenges...

What fuels your Artificial Intelligence?

Cesar Ripari - 0
Creating value for businesses through Artificial Intelligence (AI) has a fundamental basis that cannot be overlooked: what..

ERP in the digital era drives corporate efficiency

Adriano Rosa - 0
In a scenario marked by the acceleration of digital transformation, Enterprise Resource Planning (ERP) systems are consolidating as strategic foundations to drive operational efficiency. More...

Continuous improvement and safety culture gain strength in the work environment

E-Commerce Update - 0
At Aeroflex, a Paraná-based manufacturing industry, a simple PVC pipe became a symbol of transformation. Installed by an employee to prevent that...

Pontaltech announces new marketing manager

E-Commerce Update - 0
What is your preferred channel for communicating with companies? Each of us has our favorite place where we feel most comfortable to...

HQ announces the launch of its own e-commerce and strengthens its presence in the national market

E-Commerce Update - 0
HQ, a brand belonging to the Belmicro Group and recognized for offering solutions in appliances and electronics with the positioning "For all moments," has just...

Companies that increase their level of digital maturity have a higher chance of customer retention

E-Commerce Update - 0
Speed in responding to the customer is the line that separates success from frustration. A study by Harvard Business Review reveals that companies...

Your client wants to be heard and not convinced: the role of conversational marketing in the new era of experience

E-Commerce Update - 0
Marketing has always been a one-way street: brands spoke, consumers listened. But that has changed. Today, the consumer wants to talk — and not...

ACSP: 46.7% of Brazilians plan to buy gifts for Mother's Day

E-Commerce Update - 0
The national purchase intention survey by the São Paulo Commercial Association (ACSP), conducted by PiniOn, which included a sample of 1,631.
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