Start2025

Annual files: 2025

Knowledge consolidates as a driver of scalable digital businesses in Brazil

E-Commerce Update - 0
The transformation of knowledge into digital products has ceased to be a trend and has become a consolidated reality in Brazil. With the advancement of...

5 Steps for retail to boost sales on Mother's Day

E-Commerce Update - 0
Celebrated on May 11th, Mother's Day is one of the most important dates for Brazilian retail, second only to...

Magis5 maps the most searched products and teaches sellers how to capitalize on the 8% increase in e-commerce

E-Commerce Update - 0
E-commerce in Brazil is expected to grow by 8% on Mother's Day 2025 compared to last year. The estimate is from the Brazilian Association of...

6 practices that make a company loved by professionals

E-Commerce Update - 0
Why do some companies keep teams engaged even in a scenario with so many changes? Positive climate, clear communication, autonomy, and purpose. These are some...

Specialist points out how digital entrepreneurs can overcome tax challenges in e-commerce

E-Commerce Update - 0
The growth of e-commerce in Brazil has been driven by changes in consumer behavior and advances in digital technologies. According to data from...

Lomadee resumes its original name and reinforces its leadership in affiliate marketing, a sector that moves over US$15 billion per year.

E-Commerce Update - 0
Lomadee, a pioneer in affiliate marketing in Latin America, is back. After three years operating as SocialSoul, the brand reverts to its original name...

Communication or cancellation? The danger of the female tone of voice in the digital age

E-Commerce Update - 0
Women speak and the world responds. But not always with respect. What should have been just a tone of voice becomes a field...

Regionalization and paid advertising: retailers' strategies for Mother's Day 2025

E-Commerce Update - 0
A Rcell, one of the largest technology distributors in Brazil, with the support of ASUS, conducted a proprietary survey to map expectations, strategies, and...

Magazine Luiza announces Jörg Friedemann as CEO of MagaluBank, the company's financial arm

E-Commerce Update - 0
Magalu announces on Monday Jörg Friedemann as the new CEO of MagaluBank, the company's internal name for its financial arm. At 25 years old...

Google updates change the game for publishers and require a new traffic strategy

E-Commerce Update - 0
Recent changes implemented by Google are already directly affecting the traffic of content portals across Brazil. The drop in the audience has been concerning...
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