Annual files: 2025

Twelve Journey: Nestlé bets on app to support micro-entrepreneurs

Nestlé takes another step in its journey to support entrepreneurship by launching an app for culinary micro-entrepreneurs and other users....

Saturated market: how to gain the trust of the modern consumer?

What does a brand need to do to earn a consumer's trust and loyalty? Nowadays, that answer is not so easy...

TikTok Shop arrives in Brazil and inaugurates the era of Purchase by Discovery

Starting today, May 8th, TikTok Shop arrives in Brazil, transforming the way people can shop and discover brands...

mLabs announces new tool focused on data analysis and performance in social media

mLabs has just officially launched mLabs Analytics, its marketing reporting and dashboard tool that combines automation, customization, and data analysis with...

67% of Brazilian companies consider artificial intelligence a strategic priority for 2025, reveals Bain

One quarter of Brazilian companies currently have at least one use case based on artificial intelligence – in 2024, it was 12% – according to...

Gartner predicts that 25% of companies will use secure corporate browsers to enhance remote access and endpoint security by 2028

By 2028, 25% of companies will expand existing remote access and endpoint security tools by implementing at least one secure corporate browser technology (secure...

Braze presents its vision of the future of Marketing at the CMO Agenda

Marketing, technology, and innovation. The CMO Agenda videocast, presented by the Mundo do Marketing portal, hosted Braze, the leading engagement platform, in April.

TikTok Shop arrives in Brazil and reinforces the importance of contextual marketing, says US Media CEO

TikTok Shop arrives in Brazil this Thursday (8), bringing with it the promise to generate R$39 billion in the country by 2028, the equivalent...

5 paid traffic strategies that can boost your online sales

With the advancement of digitalization and the growth of e-commerce, investing in visibility has become a strategic necessity. In this scenario, the use of traffic...

Red Hat announces Honorable Mentions 2025 for open source projects in Latin America

Three Latin American companies received honorable mentions for the Red Hat Innovation Awards, an award that includes the Red Hat Summit, the company's annual event in the United States....
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