Start2025

Annual files: 2025

LWSA shows growth in operational metrics, net revenue, and margin expansion in Q1 2025.

E-Commerce Update - 0
A LWSA divulgou os resultados financeiros do 1T25,  apresentando crescimento e ganhos de produtividade, refletidos tanto na margem EBITDA quanto na Geração de Caixa...

TikTok Shop promises to revolutionize Brazilian e-commerce and generate R$39 billion by 2028

E-Commerce Update - 0
TikTok Shop arrives in Brazil today with the potential to transform the national e-commerce, combining content and shopping into a fully integrated experience. De...

WhatsApp is the new customer service counter for Brazilian SMEs

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WhatsApp has established itself as a true service counter, showcase, and even cash register for small businesses across Brazil. However,...

Mother's Day 2025: 90% of Brazilians will gift their mothers

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O Dia das Mães, uma das datas mais relevantes para o varejo brasileiro, deve ganhar ainda mais destaque em 2025, especialmente no comportamento de...

Brazilian technology revolutionizes commission management and networks in multi-level marketing and affiliates

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Apesar do crescimento exponencial do setor, a maior dor das empresas que atuam com marketing multinível (MMN) e programas de afiliados ainda é a...

Marketing professions that became trends — and you didn't even notice

E-Commerce Update - 0
If there's one constant in marketing, it's change. Novas tecnologias, comportamentos do consumidor e formas de engajamento surgem em ritmo acelerado, criando demandas...

O Boticário debuts on TikTok Shop with community-favorite products

E-Commerce Update - 0
O Boticário anuncia sua entrada oficial no TikTok Shop, plataforma de e-commerce integrada ao aplicativo de vídeos curtos, com lançamento previsto para o soft...

ChatGuru accelerates expansion and announces key executives to lead a new phase of growth

E-Commerce Update - 0
A ChatGuru, plataforma especializada em automação de atendimento e relacionamento via WhatsApp, acaba de anunciar dois nomes estratégicos para conduzir sua nova fase de...

TikTok Shop arrives in Brazil with integration via Magis5, the leading automation hub for marketplaces and e-commerce

E-Commerce Update - 0
O TikTok Shop, funcionalidade que permite aos usuários venderem produtos nessa rede social, começa a funcionar no Brasil a partir de 8 de maio de...

Use and analysis of data aid in strategic intelligence for brands present in e-commerce and marketplaces

E-Commerce Update - 0
E-commerce has been evolving rapidly, driven by changes in consumer behavior, mainly due to technological advancements and new solutions...
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