Annual files: 2025

Many clients, little profit: how financial management impacts professionals and businesses

It is common for self-employed professionals and entrepreneurs to get excited when they see a full schedule or long lines of clients waiting for service. However, according to...

Inspiring leadership: the impact of motherhood on the careers of five successful executives

With Mother's Day approaching, it's time to celebrate not only maternal affection and dedication but also recognize the impact...

Base reinforces live commerce strategies with TikTok Shop integration

The live commerce revolution has just arrived in Brazil with TikTok Shop. A Base, a global platform for integration and automation for e-commerce,...

Magis5 will have integration with TikTok Shop, which debuted in Brazil this week.

TikTok Shop, a feature that allows users to sell products on this social network, has started operating in Brazil.And one of the first integration hubs to include...

Mother's Day Preparation: digital sales grow 17% and boost retail

Online sales grew by 17% between April 6 and May 6, 2025, compared to the same period of...

Mother's Day in e-commerce: revenue grows by 16.7% in 2024 and reveals opportunities for brands in 2025

With a revenue of R$1.6 billion more than the previous year, the Brazilian e-commerce recorded a 16.7% growth on Mother's Day 2024, according to...

Mother's Day 2025: what the data reveals about shopping behavior and opportunities in Retail Media

Mother's Day is one of the most symbolic dates on the Brazilian calendar—and also one of the most commercial. In 2025, data reveals...

75% of SMEs in Brazil are optimistic about the impact of artificial intelligence on their businesses, according to a Microsoft study.

Brazilian micro, small, and medium-sized enterprises (MSMEs) have a positive outlook regarding the potential of Artificial Intelligence (AI), with 77% of decision-makers...

The Santander X global challenge offers €120,000 for startups and scaleups to develop solutions based on the circular economy.

Banco Santander, in partnership with Norrsken and the Oxentia Foundation, launches the Santander X Global Challenge | Circular Economy Revolution, an initiative...

Online scams cause a loss of R$ 3.5 billion to Brazilians; learn how to protect yourself

With the advancement of technology, digital commerce has been gaining increasing strength. Thus, according to a survey conducted by the Brazilian Association...
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