Start2025

Annual files: 2025

Fine imposed on TikTok in the European Union highlights a global warning about international data transfer

E-Commerce Update - 0
The recent fine of approximately R$ 3.4 billion (€345 million) imposed on TikTok by European Union authorities due to the improper transfer of data...

Data leaks in Pix become common: how to protect your data?

E-Commerce Update - 0
When the first cases emerged, they were treated as isolated incidents. But now, with more than 1 million Pix keys exposed since 2021, according to data...

Loyalty in Live Marketing: 5 strategies to build lasting connections

E-Commerce Update - 0
Experiential marketing has been gaining ground among the most effective strategies for brands seeking to create genuine connections with their audience. More of...

What are the main CRM trends that will influence SMEs in 2025?

E-Commerce Update - 0
Small and medium-sized enterprises (SMEs) continue to grow in Brazil, and many of them are taking advantage of the expansion of e-commerce as a business alternative. In this...

Sebrae and Shopee launch platform to support the digitization of small businesses

E-Commerce Update - 0
Sebrae and Shopee announce a new free training platform aimed at helping small entrepreneurs thrive in the digital market. The initiative...

RD Summit 2025: beyond content, the event promises connections to strengthen businesses

E-Commerce Update - 0
RD Station, a business unit of TOTVS, announces the launch of RD Summit 2025, the largest Marketing, Sales, and E-commerce event in Latin America....

Voice and image search redefine SEO strategies and require a new tactical planning for brands

E-Commerce Update - 0
The way consumers search online is undergoing a significant transformation. The popularization of virtual assistants - like Alexa, Siri, and...

CPI of BETs: survey indicates that celebrities associated with BETs are perceived as "less trustworthy"

E-Commerce Update - 0
On Tuesday (13th), influencer Virginia Fonseca attended the Federal Senate after being summoned to testify before the Parliamentary Inquiry Committee (CPI) of Bets....

The challenges of technological transformation in retail

E-Commerce Update - 0
Technological transformation in retail has been a central theme in recent business discussions. Innovations are playing a key role in the evolution of...

Data Governance 5.0: How companies can prepare for the new global regulatory era

Patricia Punder - 0
We live in an era where information has become a central strategic asset for companies across all sectors. With the acceleration of technologies...
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