Start2025

Annual files: 2025

Retail media network: retail as the protagonist of digital advertising in Brazil

Paulo Moratore - 0
The Brazilian retail media market – advertising networks supported by retailer assets – is experiencing a boom in growth. The market reached...

Inflation-proof loyalty: strategies for retail to retain customers in a high-price scenario

Fernando Gibotti - 0
According to IBGE (Brazilian Institute of Geography and Statistics), the IPCA (National Consumer Price Index) has accumulated an increase of 5.48%...

Brazilian Retail Fair in Porto Alegre strengthens ties between transportation and retail

E-Commerce Update - 0
With the aim of strategically positioning freight road transport as an essential link in the retail chain and generating concrete business opportunities for...

Paid traffic offers a 3x higher ROI than organic and already captures 62% of digital marketing budgets.

E-Commerce Update - 0
Visualize a fierce competition on a racing circuit, where each car is a company vying for the consumer's attention. In the middle of this race, the...

Brazilian Mother's Day spending rises 15.46% in 2025, according to Getnet

E-Commerce Update - 0
Getnet, the payment solutions technology company of the PagoNxt group, part of the Santander group, announces the sales results in Brazil during the...

Use AI to enhance your business skills

Leonardo Chucrute - 0
Technology is a tool we use to our advantage to overcome difficulties or innovate. Faced with an increasingly competitive market and...

Small business, big risks: 5 regulations your company needs to comply with and maybe you don't even know

E-Commerce Update - 0
Often, the dream of entrepreneurship in Brazil clashes with a harsh reality: the complexity of the legislation. According to a survey by the Brazilian Institute...

With messaging solutions focused on SMEs, CM Mobile begins operations in Brazil

E-Commerce Update - 0
CM Mobile, a leading messaging solutions provider in Latin America, announces the start of its operations in Brazil. With a portfolio that already...

Generation Z will represent 58% of the global workforce by 2030, but they have demanded changes in companies and have set other priorities.

E-Commerce Update - 0
Generation Z refers to those born from the late 1990s to the early 2010s and is characterized by...

More than 70% of consumers believe that e-commerce lacks the "wow factor."

E-Commerce Update - 0
Online shopping seems to have no magic and has become a mechanical and predictable process. The new report from Criteo, a global commerce media company,...
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