Annual files: 2025

Why the future of e-commerce lies in customer loyalty — and what Mailbiz's repositioning reveals about it?

Vinicius Corrêa - 19/05/2025 0

For years, the growth of Brazilian e-commerce has been driven by a simple logic: paid traffic comes in, orders go out. But this constant acquisition model...

Bemobi accelerates in payments, revenue grows 18%, adjusted EBITDA expands 22%, and hits a record

E-Commerce Update - 16/05/2025 0

Bemobi, a payments solutions company that already serves 10 of the 15 largest recurring service companies in the country, announced on Tuesday, the 13th,...

Buzz around sales: integration between influencers and media is the key to more effective campaigns

E-Commerce Update - 16/05/2025 0

The influencers versus paid media debate has already been exhausted. In a fragmented digital landscape, with consumers moving across multiple channels and formats, the choice has left...

Linx launches "Owner's Look" campaign with Caito Maia

E-Commerce Update - 16/05/2025 0

Linx, specialized in technology for retail, launched the "Owner's Eye" campaign with Caito Maia, founder of Chilli Beans, as ambassador. O...

With revenue of over R$ 322 million, online SMEs grow 34% on Mother's Day

E-Commerce Update - 15/05/2025 0

The shopping flow in the weeks leading up to Mother's Day generated online SMEs, in 2025, a revenue of over R$...

Magalu creates support network for women entrepreneurs

E-Commerce Update - 15/05/2025 0

Magalu and Luiza Helena Trajano will launch, on May 22nd, the "Women Business Seller Community of Luiza," a network of...

Tax reform establishes split payment and non-cumulativity; expert guides companies for the new scenario

E-Commerce Update - 15/05/2025 0

With the tax reform regulated this year and set to take effect in 2026, Brazil is about to enter a new era...

The challenge of digital literacy in Brazil

Ana Bartholo - 15/05/2025 0

Digital literacy has become one of Brazil's major challenges on the path to social and economic inclusion. In a world where technology...

WhatsApp is the new customer service counter for Brazilian SMEs

E-Commerce Update - 15/05/2025 0

WhatsApp has established itself as a true service counter, showcase, and even cash register for small businesses across Brazil. However,...

Autonomy is the key to more creativity in companies, according to 69% of Brazilian professionals.

E-Commerce Update - 15/05/2025 0

Ultimately, what stimulates your creativity the most in the work environment today? A recent survey questioned hundreds of professionals across Brazil...

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