Annual files: 2025

RD Station brings content on AI, digital marketing, and conversational marketing for the E-commerce Brazil Forum 2025

RD Station, a business unit of TOTVS, presents exclusive content for the audience at the E-commerce Brasil 2025 Forum, one of the main events on commerce...

Amazon Brazil achieves record delivery speed during Prime Day 2025, with discounts of up to 60%

Prime Day, Amazon's biggest deal event, recorded record numbers in its sixth edition in Brazil, boosting sales for partner sellers...

Zuk and Santander promote auction with more than 180 properties in July

July is a special month at Zuk. A leading company in the real estate auction market in Brazil, in partnership with Santander, conducts...

Outdated contacts: how do they affect ROI?

High investments directed at sophisticated strategies, persuasive texts, and creative campaigns do not always translate into the expected results. This frustration, quite common in the market,...

iFood and L’Oréal Brazil sign partnership to offer exclusive benefits for dermocosmetic customers

iFood, the Brazilian technology company, announces a partnership with L’Oréal Brazil to offer exclusive benefits to customers who purchase dermocosmetics from the La.. brands.

Affiliate marketing is established as a strategic channel and ceases to be a supporting role in brands, study shows

Previously seen as a secondary front, affiliate marketing is establishing itself as one of the most strategic channels for brands seeking performance,...

"Surprise" Products and Consumer Protection: Legal Reflections Based on the Labubu Case

The rise of the so-called "blind boxes" – surprise packaging that hides the identity of the purchased product – revolutionized the collectibles market, especially after...

Brazilian companies waste millions on improvised sales: 31% still use spreadsheets instead of professional systems

While Artificial Intelligence (AI) is transforming entire sectors of the economy, one-third of Brazilian companies still manage their sales using spreadsheets. The alarming data shows...

Voice commerce will generate $186 billion in revenue by 2030 and is gaining ground by boosting e-commerce.

With the advancement of digitalization, e-commerce is increasingly consolidated in the global landscape. In this context, voice commerce emerges as one of...

The path to a more connected and effective customer experience

For the customer, there is no "sales department" or "service department": there is the brand, the experience, the care - or the lack of it....
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