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Annual files: 2025

Consumption grows in Latin America, but commercial brands lose ground

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In the second quarter of 2025, Latin America recorded its 11th consecutive period of growth in the consumption of mass goods, with an advance of 1.6%...

New book by Guilherme Enck shows how to invest in startups and ride the wave of innovation in Brazil

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The book "How to Invest In Startups: From Theory to Practice - A Complete Manual For.

From the warehouse to the shelf: how logistics layout boosts retail sales

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The growth of Brazilian retail has been accompanied by new logistical challenges. The pressure for short lead times, product variety and constant availability on the shelves...

Smart checkout increases conversions by up to 32% and average ticket by 27% for SMEs

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Yever, a Brazilian payment fintech, launches a checkout technology that increases conversions by up to 32% and increases the average e-commerce ticket by 27%.

M3 Lending invests R$ 500,000 in artificial intelligence startup Valence

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In the country with the largest fintech ecosystem in Latin America, the mining company M3 Lending wants to occupy a strategic space and facilitate credit.

Brazil announces R$ 23 billion investment in AI by 2028, but bureaucracy could halt progress

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The federal government announced the final version of the Brazilian Plan for Artificial Intelligence (PBIA), with a forecast of up to R$ 23 billion in investments up to.

Automatic Pix enters the scene and challenges regulation in Brazil

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Since its implementation in 2020, Pix has radically transformed the Brazilian financial ecosystem.With instant transactions, free for individuals and operating 24 hours.

The future of digital marketing: between hyper-personalization and privacy

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Imagine opening your phone and finding an offer that seems to read your mind: the product you wanted, at the exact moment you.

Technology condenses months of WhatsApp conversations into a few lines so sales teams can improve the customer experience

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WhatsApp has long ceased to be just a space for quick conversations between friends and family. Today, it is also a showcase, a service desk.

Retail Media: the billion-dollar advertising that is redefining e-commerce

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In a global rise, the Brazilian Retail Media market moved figures above R$ 136 billion in 2024, according to data from IAB Brazil.
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