RD Station, a business unit of TOTVS, presents exclusive content for the audience at the E-commerce Brasil 2025 Forum, one of the main events on commerce...
High investments directed at sophisticated strategies, persuasive texts, and creative campaigns do not always translate into the expected results. This frustration, quite common in the market,...
iFood, the Brazilian technology company, announces a partnership with L’Oréal Brazil to offer exclusive benefits to customers who purchase dermocosmetics from the La.. brands.
Previously seen as a secondary front, affiliate marketing is establishing itself as one of the most strategic channels for brands seeking performance,...
The rise of the so-called "blind boxes" – surprise packaging that hides the identity of the purchased product – revolutionized the collectibles market, especially after...
While Artificial Intelligence (AI) is transforming entire sectors of the economy, one-third of Brazilian companies still manage their sales using spreadsheets. The alarming data shows...
With the advancement of digitalization, e-commerce is increasingly consolidated in the global landscape. In this context, voice commerce emerges as one of...