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Annual archives: 2025

Black Friday 2025: E-commerce generates over R$ 4 billion in revenue.

E-Commerce Update - 0
Brazilian e-commerce ended Black Friday with revenues of R$ 4.76 billion, representing an 11.2% increase compared to 2024, according to...

AnaMid offers a free Best Practices Guide for hiring Digital Influencers.

E-Commerce Update - 0
In recent years, influencer marketing has become one of the most powerful pillars of digital communication, but the sector's rapid growth has brought...

Year-end sales: 7 surefire strategies to boost your online store.

E-Commerce Update - 0
With the arrival of end-of-year sales focused on holidays such as Christmas and get-togethers, e-commerce retailers are facing the peak season...

Fika Frio Group integrates TOTVS technology ecosystem and increases operational efficiency.

E-Commerce Update - 0
The Fika Frio Group, a leader in ice cream and fruit pulp, has improved its back-office and manufacturing operations with the support of a complete ecosystem...

73% of large companies already use generative AI and are pressuring SMEs to modernize their marketing.

E-Commerce Update - 0
The accelerated adoption of generative artificial intelligence is changing how Brazilian companies analyze marketing results and make business decisions. A report...

Oracle announces financial results for the second quarter of fiscal year 2026.

E-Commerce Update - 0
Oracle Corporation (NYSE: ORCL) today announced results for the second quarter of fiscal year 2026. Remaining Performance Obligations (RPOs) were...

RCS grows 144% on Black Friday and consolidates the era of conversational messaging with AI, Sinch points out.

E-Commerce Update - 0
Black Friday 2025 marked a significant advance in the adoption of AI-powered conversational messaging. Preliminary data from Sinch (Sinch AB publ),...

TikTok research shows that ads created by influencers get 70% more clicks than traditional advertising.

E-Commerce Update - 0
A recent report released by TikTok indicates that ads driven by content creators, so-called "creator-led ads," generate 70% more clicks (click-through rate,...

Mercado Libre announces "exchange voucher" tool for purchasing gifts.

E-Commerce Update - 0
To help consumers with their Christmas gift purchases, Mercado Libre, the leading e-commerce platform in Latin America, announces the official launch of the "exchange voucher," a new tool...

Brazilian e-commerce is expected to generate R$ 26.82 billion in sales during Christmas, putting pressure on retailers for digital efficiency.

E-Commerce Update - 0
The expected revenue for the Christmas period of 2025 is R$ 26.82 billion, according to projections from the Brazilian Association of Artificial Intelligence and E-commerce...
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