Start2025

Annual files: 2025

The growth of the incentive events market and its advantages

Rodrigo Vitor - 0
Considered one of the pillars of the MICE sector (Meetings, Incentives, Conferences, and Exhibitions), incentive events play an essential role in motivation and...

Cookies, AI, and primary data: a paradigm shift for the future of customer engagement

Tamaris Parreira - 0
Google decided to keep internet cookies active, ending a debate that had lasted just over five years. Along...

E-commerce: quando a farmácia vai além do balcão e se conecta com o dia a dia do cliente

E-Commerce Update - 0
The way people consume has changed — and the pharmaceutical sector is keeping up with this transformation. Buying online has become a habit, and the...

Positivo S+ strengthens its cybersecurity offerings with advanced solutions for the corporate environment

E-Commerce Update - 0
In a scenario marked by increasingly complex and frequent digital threats—such as ransomware, phishing, DDoS attacks, advanced malware, and social engineering—,...

References in retail and marketing, Ricardo Vieira and Carlos Lacerda founded Digital Store Media, a consultancy 100% specialized in Retail Media.

E-Commerce Update - 0
With over 20 years of accumulated experience in large companies, CRM projects, media, and trade, the executives were among the main protagonists of...

Dance on the internet brings real clients to businesses or can it go wrong?

E-Commerce Update - 0
When it exploded in 2021, largely due to the pandemic, the TikTok app was recognized as the "home of the little dances." Celebrities and ordinary people were enjoying...

AI-powered image editing APIs are gaining ground in large-scale content creation

E-Commerce Update - 0
Manual image editing is becoming obsolete. For small and medium-sized enterprises (SMEs), which face the daily challenge of producing visual content...

Go Bravo seals on TikTok to attract new customers in Brazil

E-Commerce Update - 0
Go Bravo's strategy, a company specialized in debt negotiation, of attracting clients through TikTok boosted lead generation. In the first month...

Tricentis arrives in Brazil to accelerate advances in AI-powered software testing

E-Commerce Update - 0
A Tricentis, empresa global em testes contínuos e engenharia de qualidade, anunciou hoje sua expansão na América Latina, dando continuidade aos esforços da empresa em...

Pontaltech announces new marketing manager

E-Commerce Update - 0
What is your preferred channel for communicating with companies? Each of us has our favorite place where we feel most comfortable to...
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