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Annual archives: 2025

The search for conversations is changing the consumer journey and pressuring GA4 to reveal AI-generated traffic.

E-Commerce Update - 0
Consumer behavior is undergoing its biggest transformation since the popularization of smartphones. Assistants like ChatGPT, Perplexity, and Gemini are already actively participating in...

Tupperware launches its official stores on Marketplaces

E-Commerce Update - 0
Tupperware Brazil takes another step in its strategy of innovation and expanding its connection with consumers. After carrying out its first...

Marketing 2026: Between artificial intelligence and the irreplaceable value of human thought.

E-Commerce Update - 0
The year 2026 should mark a significant turning point in the marketing and communications market. The transformations accelerated by artificial intelligence, by the changing landscape...

Double dates are transforming the digital retail calendar and boosting sales in Brazil.

E-Commerce Update - 0
Double dates, such as 10/10, 11/11, and 12/12, are gaining traction in the Brazilian e-commerce promotional calendar and have begun to occupy a significant place...

6 ways to use artificial intelligence to win over customers this Christmas and boost end-of-year sales.

E-Commerce Update - 0
With the arrival of the end of the year, retail enters the most competitive period of the calendar: consumers are attentive, decisions are accelerated, and there is a...

International Pix boosts Brazilian e-commerce and attracts foreign fintechs.

E-Commerce Update - 0
The advancement of Pix (Brazil's instant payment system) and the consistent growth of Brazilian e-commerce are shaping a new landscape for digital retail and expanding interest...

E-commerce accelerates cryptocurrency integration: solution arrives to simplify digital payments.

E-Commerce Update - 0
E-commerce is undergoing a new cycle of transformation with the growing adoption of cryptocurrencies as a form of payment. According to the Report...

6 uses of AI to create personalized storefronts and increase conversion rates in end-of-year sales.

E-Commerce Update - 0
End-of-year sales have always been a barometer for retail, but in recent years, this period has undergone a profound transformation driven...

New retail trend: online merge offline (OMO)

E-Commerce Update - 0
According to data from the Brazilian Institute of Geography and Statistics (IBGE), the Brazilian retail sector recorded the highest sales growth in 2024...

AI only converts when it looks like "people," experts say.

E-Commerce Update - 0
In the corporate environment, there is a fine line between the use of Artificial Intelligence (AI) and customer satisfaction. If, on the one hand, the...
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