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Annual files: 2025

Is Social Commerce now in charge? What to expect from the TikTok Shop boom

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With only two months since the launch of TikTok Shop in Brazil, some brands have already assimilated the tool, structured social commerce strategies and created...

E-commerce boom boosts logistics automation and strengthens demand for Águia Sistemas solutions

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Águia Sistemas, a leading manufacturer of storage structures and integrator of handling and automation systems for intralogistics, has intensified its...

Mari Maria Makeup debuts on TikTok Shop and reaches 220,000 people online

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Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast on the 27th, directly from the TikTok...

New research shows how young university students use social networks and choose brands

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Instagram is still the most used social network, but it doesn't reign alone. Brands from the sports, fashion, beauty and even financial services sectors are...

WhatsApp consolidates itself as a marketing channel with high conversion and automation, says OmniChat study

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In the growing digitalization of the Brazilian market, WhatsApp is consolidating itself as a strategic channel for sales, with conversion rates more than seven times higher...

High winter delivery consumption drives adaptation of menus and packaging

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Agosto, com suas temperaturas mais baixas, tem se consolidado como um dos meses mais aquecidos para o setor de delivery no Brasil. Segundo levantamento...

The city of Franca hosts the largest itinerant e-commerce event in Brazil

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Known throughout Brazil as the "National Footwear Capital", Franca (SP) is now also taking firm steps in the world of technology and...

KaBuM! marketplace turns five and strengthens its position as a niche destination for technology and games

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O KaBuM!, e-commerce de tecnologia e games, consolida cada vez mais seu marketplace como um importante motor de crescimento da companhia. Em apenas cinco...

From the first board sold to the head of a multi-sector holding company

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No universo empresarial, o sucesso raramente é obra do acaso. Ele costuma ser resultado de escolhas estratégicas, timing apurado e uma combinação entre visão...

Wigoo boosts DPaschoal: 440% sales growth and reduces CPA by 16% 

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A DPaschoal registrou um crescimento de 440% nas vendas e redução de 16% no Custo por Aquisição (CPA), com estratégia de Inteligência Artificial desenvolvida...
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