Annual files: 2025

Industry leaders who ignore LinkedIn are missing out on business opportunities

LinkedIn is today the biggest megaphone for industrial leadership. Imagine a director who, in addition to keeping his presence focused on signing reports...

PIX gains ground in Valentine's Day shopping, but spending intention is low

Valentine's Day should be celebrated more economically this year, according to a survey conducted by the fintech meutudo with 15,613 participants from all over the country....

B2B companies invest in commercial intelligence to accelerate sales with focus and predictability

B2B companies are increasingly determined to scale their business operations with intelligence, predictability, and efficiency. For that, they have invested in platforms that...

Hiring through the platform ensures agility and up to 95% of shifts filled at the Labi Laboratory

A Clicknurse, a platform that connects healthcare institutions to a wide network of validated professionals, optimized the processes of Laboratório Labi, a reference in laboratory tests....

HeronPay is present at Febraban Tech 2025 with an unprecedented platform that revolutionizes security and intelligence in payment methods

HeronPay, a Brazilian startup specializing in payment intelligence and management, is among the 32 startups that will be at the Febraban Tech 2025 Fintech Lounge, the main...

71% of consumers regret their purchase after buying products recommended by influencers, research shows

A study conducted by Typeform revealed a concerning fact: 71% of consumers have already regretted a purchase made based on a recommendation of...

Social Commerce and omnichannel strategy drive Dias de Beleza, from Grupo Boticário, with a 65% increase in sales compared to the last edition...

Between May 19 and 25, Grupo Boticário held another edition of "Beauty Days," establishing the date as a...

Emotional connection on Valentine's Day: how brands can use storytelling, purpose, and data to delight consumers

In 2025, it is expected that Brazilian e-commerce will generate more than R$7 billion on Valentine's Day, according to ABComm. Already...

Braze completes acquisition of OfferFit

Braze (Nasdaq: BRZE), a leading customer engagement platform that empowers brands to be Absolutely Engaging, announces the successful completion of the acquisition...

Juntos Somos Mais marketplace soars 60% and attracts giants like Vedacit, Duracell, and Phillips

A Juntos Somos Mais, a joint venture of Votorantim Cimentos, Tigre, and Gerdau, which operates in the digitalization of the construction sector, takes another step...
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