Start2025

Annual files: 2025

TikTok Shop's arrival in Brazil challenges brands and intensifies competition in e-commerce

E-Commerce Update - 0
TikTok Shop, TikTok's social commerce platform, is already officially operating in Brazil and is beginning to trigger movements in the e-commerce market. A...

EVEO launches new brand and projects revenue of R$ 500 million by 2029

E-Commerce Update - 0
EVEO, a reference in private cloud and dedicated servers in Brazil, presents to the market its rebranding and strategic brand repositioning, reflecting its evolution and maturity over...

Influencer marketing is growing, but there is a lack of infrastructure: how advances and credit can change the game

E-Commerce Update - 0
According to the Uncover study, a platform specialized in Marketing Mix Modeling (MMM), channels such as TikTok, YouTube Ads, and Instagram (Reels) are expected to record growth...

Burnout among leaders: the silent exhaustion that threatens companies and business strategies

E-Commerce Update - 0
Leadership fatigue has a name: burnout. The syndrome, previously mainly associated with frontline professionals, now finds in leadership one of...

Valentine's Day: much more than a gift, a strategic connection for e-commerce

E-Commerce Update - 0
Valentine's Day represents a unique opportunity for brands to connect emotionally with their consumers, in a context where personalization...

Cloud scalability: how data centers drive business growth

Lucas Vanzin - 0
In the current digital transformation landscape, cloud scalability has become one of the strategic pillars for sustainable business growth. Unlike the...

Love under pressure: Valentine's Day will be with less spending for 51% of Brazilians, reveals survey

E-Commerce Update - 0
In times of tight money, does romance still find a way? According to the new Hibou research, an institute specialized in monitoring and...

Monks, from S4 Capital, is the first agency in Brazil recognized by the TikTok Marketing Partners Program.

E-Commerce Update - 0
A Monks Brasil, part of the S4 Capital group, joins the select group of agencies recognized by the TikTok Marketing Partners Program, becoming the first...

10 traps that put brand repositioning at risk

E-Commerce Update - 0
Brand repositioning is a crucial strategic decision for companies seeking to reinvent themselves in the market and attract new customers. However, the...

What do AIs say about you? The new frontier of digital reputation has already begun

E-Commerce Update - 0
New technologies are redefining the way we interact with information and build perceptions online. According to Renan Bulgueroni, CEO of Hawkz, the company...
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