Start2025

Annual files: 2025

The future of companies is in the hands of Generation Z. But they don't want to be leaders.

Fred Torrès - 0
Generation Z, composed of young people born between 1996 and 2010, is shaping the job market with values and expectations different from previous generations...

Welcome to the era of "shoppertainment"

Luciano Furtado C. Francisco - 0
Have you ever thought about watching your favorite series and suddenly coming across an irresistible item on the screen? A piece of clothing,...

Webmotors implements Artificial Intelligence solution to boost vehicle sales in Brazil

E-Commerce Update - 0
Webmotors has just once again innovated the vehicle buying and selling journey in Brazil by implementing Artificial Intelligence into the process...

A study maps some of the trends involving generative AI and the future of business.

E-Commerce Update - 0
The generative Artificial Intelligence (AI) market is here to stay — from the earliest research in the 1950s to the boom starting in 2023.

Paraná company sets up e-commerce in 24 hours

E-Commerce Update - 0
If, at the turn of the millennium, the internet revolutionized retail with the possibility of selling and buying online, now, a quarter of a century later...

Generation X has greater adherence to conscious consumption practices, according to a Serasa Experian study.

E-Commerce Update - 0
A study by Serasa Experian, Brazil's first and largest data tech company, revealed that Generation X, born between 1965 and 1980, leads the...

Flywheel, Omnicom group's retail tech, is the first to monitor stores and competitors on TikTok Shop.

E-Commerce Update - 0
June 2025 - The arrival of TikTok Shop marks a new phase in digital commerce, integrating content, entertainment, and conversion into a...

Creating digital authority: how Artificial Intelligence redefines who has a voice in B2B marketing

Mario Soma - 0
The Artificial Intelligence (AI) revolution is not just changing the game. She is changing the board. In digital marketing, what used to be...

Phishing, Smishing, and Vishing: understanding the threats and how to protect yourself

Thiago Bertacchini - 0
It is no secret that the rapid digitalization of society has profoundly transformed personal and commercial relationships. Studies show that in 2024, financial losses...

"Creator Shop" from Mercado Livre is a finalist in the Abrasce Award 2025 with a project that transforms digital content into a form of payment

E-Commerce Update - 0
Mercado Livre, the largest e-commerce platform in Latin America, has just been announced as a finalist for the Abrasce Award 2025, the main award in the shopping sector...
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