Start2025

Annual files: 2025

Trade war: Digital risks, opportunities, and threats for the technology sector in Brazil

Raphael Tedesco - 0
The "Declaration of Economic Independence," announced by President Donald Trump in April, marked a new phase in the global protectionist escalation. When imposing a tariff...

"We want to be a reference in data-driven marketing in Latin America," says Lucas Brum, Commercial Head of Flowbiz.

E-Commerce Update - 0
Flowbiz (formerly Mailbiz), specializing in CRM and automation for e-commerce, signals a new and ambitious phase of expansion and seeks market leadership,...

Assist Card launches affiliate program with expectations of paying over R$ 4 million in commissions

E-Commerce Update - 0
Assist Card – a multinational company providing comprehensive assistance to travelers – announces the launch of its affiliate program aimed at tourism professionals, content creators...

Valentine's Day: much more than a gift, a strategic connection for e-commerce

E-Commerce Update - 0
Valentine's Day represents a unique opportunity for brands to connect emotionally with their consumers, in a context where personalization...

Between algorithms and emotions: the dilemmas of AI in marketing

This is André Carvalho. - 0
When talking about artificial intelligence in marketing, it's easy to fall into the temptation of seeing only one path of innovations and results. And yes,...

Customer service: how the consumer experience is redefining retail

E-Commerce Update - 0
The new survey "Data on Consumption and Loyalty in Brazil" conducted by Opinion Box in partnership with Neogrid shows that 76% of respondents...

Ad fraud is on the rise, but technology effectively protects investments, reports IAS.

E-Commerce Update - 0
Integral Ad Science (Nasdaq: IAS), one of the leading global media measurement and optimization platforms, released its 20th edition of the Report...

Digital fluency: a new essential skill for leadership

Adriano Almeida - 0
Leading today is much more than delegating tasks or imposing decisions. It is to inspire, engage, and lead people amidst increasingly...

Automatic PIX comes into play, but invoices remain an essential tool in Brazil

E-Commerce Update - 0
The launch of automatic PIX by the Central Bank rekindles the debate about the obsolescence of bank slips in Brazil. The tool will allow scheduling...

LWSA opens registrations for internships and jobs

E-Commerce Update - 0
LWSA, the digital solutions ecosystem for companies of all sizes, is now accepting applications for the 8th edition of the Internship Program...
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