Start2025

Annual files: 2025

Smart tags: how e-commerce and omnichannel retail are transforming logistics with technology and efficiency

E-Commerce Update - 0
In the era of seamless integrated experience, omnichannel retail has ceased to be a trend and has become a reality. More and more, consumers...

Brands generate more than R$ 5 million with Comu's method on TikTok Shop

E-Commerce Update - 0
A Comu, a community dedicated to the professionalization of content creators, has been gaining prominence on TikTok Shop. In less than 50 days, the associated brands...

Sustainability as a competitive advantage for small businesses

E-Commerce Update - 0
Beyond a trend, adopting sustainable practices has become a real competitive advantage. With consumers increasingly aware of the environmental impact...

Investments in startups decline, and fund selectivity requires companies to be prepared for fundraising

E-Commerce Update - 0
The global volume of investments in venture capital declined in 2023, reflecting a more cautious approach by funds in the face of...

Fast Shop turns 39 years old and invests in social commerce, phygital, and services as growth engines

E-Commerce Update - 0
With the mission to care for and delight the customer for a lifetime, Fast Shop celebrates 39 years by increasingly investing in new formats...

Security in digital retail: how robust IT governance protects operations and strategic data

E-Commerce Update - 0
The retail sector, increasingly digital and dependent on technology, has become one of the preferred targets of cybercriminals. Almost 25% of all the...

McLaren Racing announces Freshworks as the official partner of the McLaren Formula 1 team

E-Commerce Update - 0
Freshworks announced today a long-term partnership with McLaren Racing, becoming the Official Partner of the McLaren Formula 1 team. McLaren integrated the solution...

Amazon Brazil and RME open registrations for the 5th edition of the free program "Decola Garota"

E-Commerce Update - 0
Registrations are open for the 5th edition of "Decola Garota," a free program conducted by Amazon Brazil in partnership with Rede Mulher Empreendedora...

Complicated checkout is still one of the main villains of Brazilian e-commerce, research points out

E-Commerce Update - 0
One of the biggest mysteries of Brazilian e-commerce is its high cart abandonment rate, which has already exceeded 80%. To better understand the...

RPA and AI: convergence expands cognitive automation

Rodrigo Gomes - 0
The integration of Robotic Process Automation (RPA) and Artificial Intelligence (AI) is radically changing the boundaries of corporate automation. If before the robots...
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