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Annual files: 2025

Direct consumer sales: 3 trends of the D2C model for e-commerce

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The Direct-to-Consumer (D2C) model, in which brands sell directly to end consumers without intermediaries, remains one of the most transformative forces in e-commerce.

81% of entrepreneurs have already implemented or plan logistics automation, research reveals 

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Brazilian e-commerce has been consolidating every day and innovation is also of extreme importance to boost small and medium businesses.

Customer Day: date still little explored can become strategic ally of retail

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Created in the 2000s, Customer Day has gradually gained ground in the Brazilian retail activation calendar.

Startups do not grow with money alone: the role of Angel Investors in innovation

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Innovation is often romanticized as the exclusive product of creative ideas, but the reality of new business development shows that it equally depends on...

Customer Day: 7 tips to redefine the Brazilian consumer experience

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On Customer Day, celebrated on September 15, Brazil is undergoing a transformation in consumer relations. According to the 'Choices Under Pressure' survey,...

"Easy money" from influencer betting promotions hides mathematical trap, warn specialists

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In a scenario where sports betting has become ubiquitous, a public service warning is necessary to protect a particularly vulnerable target audience....

An omnichannel era

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The behavior of the Brazilian consumer has changed radically in the last decade. Customers now interact with companies through multiple channels - email, phone, social media,...

Customer Day: Expert explains why delivery is decisive in the customer experience

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Customer Day, celebrated on September 15, is a time to reflect on how companies can enhance the experience and the...

Customer Day challenges retail to sell more and improve loyalty

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Commercial dates have become litmus tests for any retail strategy, and among them, Customer Day, celebrated this September 15...

TikTok Shop accelerates in Brazil and pressures Mercado Livre to review strategies

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In just three months of operation in Brazil, TikTok Shop has shown that it did not come to play a secondary role in e-commerce. The numbers are impressive: the...
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